Posts by Jason Bland
How Law Firms Can Effectively Use Press Releases
Press releases allow law firms to share their successes, announce new hires or promotions, and position themselves as thought leaders in their respective practice areas. In this article, I will share best practices for writing a great title, writing a great summary, and telling your story in a meaningful way, as well as provide scenarios…
Read MoreLights, Camera, Action: How Lawyers Can Create Compelling Videos
One of the most effective ways to reach potential clients is through video content. According to HubSpot, 91% of businesses use video as a marketing tool, and for good reason: video content can increase website traffic, engagement, and conversions. In this article, we’ll discuss how lawyers can create a video that explains an area of…
Read MoreWhat Larry, the Hairy Canary Can Teach Us About ChatGPT’s Ability to Generate Unique Content
OpenAI’s ChatGPT bot has been generating a lot of buzz. But can it generate unique content, over, and over, and over again? To find out, we created a fictional character named Larry, the Hairy Canary and asked ChatGPT to write a poem… and then another poem. And then another. Over the course of our tests…
Read MoreVisual Cues & Microinteractions in Law Firm Web Design
Little things can have a big effect on how users navigate through a web page, and what they pay attention to or ignore. Subtle cues, like the direction subjects are looking in a picture, splashes of color, or even small arrows can be used to direct visitors to the most important parts of a page.…
Read MoreIs Your Law Firm’s Website Doomed to Fail?
Your law firm’s website is more than an advertisement. Your website is your next client’s first impression of your firm. It is what someone will see after their friend refers them. It is going to shine a light on your successes and deliver the revenue you need to take your firm to the next level.…
Read MoreI’ve Stopped Over 100 Google Maps Spammers. You Can Too.
I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If you have searched in your local market to see your ranking, you have probably come across a competitor stuffing keywords into its title and being…
Read MoreThe Lights Are On, But Nobody’s Home: Are Smart Devices Ready for the Office?
The office is empty. Everyone else left hours earlier. I’m sitting in an armchair opposite my desk holding an expense report for an ad campaign. It is basic addition, but the rows are running together. I look over at the Echo Dot on the desk just outside my office. I shout “Hey Alexa.” She swirls…
Read MoreLawyers Sue Company for Buying Their Names as Keywords in Adwords: Is That Really Trademark Infringement?
On March 23, 2017, two competing personal injury lawyers Scott W. Schiff and Kevin F. Kurgis joined forces to sue a marketing company that was buying their names as keywords in Adwords. The complaint (Schiff et al v. Exclusive Legal Marketing, Inc. et al) was filed in U.S. District Court of Southern Ohio claiming that…
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