Posts by Jason Bland
A Look Back at 2016: Marketing by the Numbers
What is happening in search? Here is the scoop on SEO, blogging and mobile statistics for 2016. SEO 1. Organic listings are your friend Of the links searchers click on, 70 percent are organic results – Search Engine Journal 2. Get to know long-tail keywords Long searches rule: 50 percent of all search queries are…
Read MoreWhat Went Right in 2016?
This year has been understatedly turbulent. Between Britain leaving the E.U., global terrorism, a toxic U.S. election cycle, and a cyber attack that disabled Twitter and a large chunk of the internet for half a day, few people will pine for the glory days of 2016. For search marketers, we had our own challenges. At…
Read MoreThe Latest Reports of SEO’s Death Are Greatly Exaggerated
Since 1997, bloggers, “experts” and internet pundits have been declaring that SEO (search engine optimization) is dead.
Read MoreGoogle Search Console’s Reported Clicks Contradicts Analytics Data
When it comes to gauging your website’s performance, Google Search Console is more of a pointing finger than a compass. Google Search Console (formerly Webmaster Tools) has provided a lot of valuable data to search engine marketers. After Google encrypted searches and no longer passed keyword referral data, many professionals and do-it-yourselfers alike looked to…
Read MoreGoogle’s Latest Outbound Link Penalty, Devaluing of Media Sites, and How it Affects Your Law Firm’s Website
Even if your website was not directly issued a manual action for outbound links, it may feel the aftershocks of Google’s two most recent events.
Read MoreHosting is No Longer Enough for Serious Law Firms
Any law firm succeeding online needs to be expanding and improving its website regularly.
Read More2015: A Year in Updates
Google updated its algorithm fewer times in 2015 than it has in several years. Google makes hundreds of changes to its algorithm each year. Some are significant enough to cause substantial fluctuations in search engine results. After several years of heavily turbulent algorithm changes, Google settled down in 2015, releasing just five significant changes. Before…
Read MoreLength Doesn’t Always Matter
Short Content Could Rank Higher The term “thin content” became an SEO industry buzzword two years ago when Google’s Panda update started pounding websites that contained content with no real user value. Thin content is often associated with short page length or low word count. But Google’s terms simply define it as content that provides…
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