A Look Back at 2016: Marketing by the Numbers

BY Jason Bland

Marketing in 2016

LISTEN

What is happening in search? Here is the scoop on SEO, blogging and mobile statistics for 2016.

SEO

1. Organic listings are your friend
Of the links searchers click on, 70 percent are organic results
- Search Engine Journal

2. Get to know long-tail keywords
Long searches rule: 50 percent of all search queries are four words or longer
- WordStream

3. Mobile, mobile (and again, mobile)
Mobile devices, including phones and tablets, produced 53 percent of all paid search clicks
- Merkle

4. App fatigue is real
Every month, an individual smartphone user downloads an average of roughly zero new apps
- TechCrunch

5. Search still drives purchase decisions
89 percent of consumers make purchase decisions with the help of search engines
- Outbrain

Blogging

6. Blogging and SEO
Websites that have an onsite blog tend to have 434 percent more indexed pages than those without a blog
- IgniteSpot

7. Posting frequency
82% of brands that blog daily have acquired a customer using the blog
- Hubspot

Mobile & Email

8. Make email and landing pages mobile-friendly
People using mobile devices constitute about 53 percent of all email opens
- Campaign Monitor

9. Close more leads
Automated email sends have open rates approximately 70 percent higher and click-through rates 152 percent higher than “business as usual” messages
- Epsilon Email Institute

Jason Bland

Jason Bland is a Co-Founder of Custom Legal Marketing and a regular contributor to Bigger Law Firm Magazine. He focuses on strategies for law firms in highly competitive markets. He's a contributor on Forbes.com, is a member of the Forbes Agency Council, Young Entrepreneurs Council, and has been quoted in Inc. Magazine, Business Journals, Above the Law, and many other publications.

MORE STORIES

Writing press releases for law firms

How Law Firms Can Effectively Use Press Releases

Press releases allow law firms to share their successes, announce new hires or promotions, and position themselves as thought leaders in their respective practice areas. In this article, I will share best practices for writing a great title, writing a great summary, and telling your story in a meaningful way, as well as provide scenarios…

Fluff Content AI Articles for Law Firms

Google’s John Mueller Warns Fluff Content Can Harm Your Law Firm’s Whole Site

By heeding John Mueller’s warning and focusing on producing valuable, informative content for your audience, you can avoid the pitfalls of fluff content and improve your website’s overall search engine performance.

Lawyer Making a Video

Lights, Camera, Action: How Lawyers Can Create Compelling Videos

One of the most effective ways to reach potential clients is through video content. According to HubSpot, 91% of businesses use video as a marketing tool, and for good reason: video content can increase website traffic, engagement, and conversions. In this article, we’ll discuss how lawyers can create a video that explains an area of…