Posts by Kristen Friend
Changing Markets, Changing Message: How will your firm adapt?
Increased competition and evolving client expectations are driving a shift in legal marketing. For some, the changes are a natural evolution in practice management & client communications. For others, the adjustment may be a rude awakening. The business of practicing law has been a hot topic all summer at state bar meetings and on legal…
Read MoreLiving on the Mobile Web
Websites designed for desktop browsing are increasingly utilizing oversized elements, a design trend many law firms have embraced successfully. But while desktop monitors are getting larger, a growing portion of the population is viewing your website on smaller mobile devices like smart phones and tablets. Gone are the days when web developers could finish a…
Read MoreWhat Does Your Typography Say About Your Firm?
Type is a valuable visual element in both print and online marketing. Typography is too often given more attention in print than it is online, although this trend has been changing over the past few years. It may be easy to overlook a website’s typography, and people frequently do, but the importance of giving attention…
Read MoreHow to Create a Fresh and Dynamic Presence Online
In recent years, the Internet has progressively been serving as a great equalizer, giving both large and small firms increased access to a growing client base. According to a recent study published by Hubspot, 78% of Internet users in need of a product or service conduct research online. And firms can no longer assume that…
Read MoreDaedalus Howell: For Attorneys, Creativity Counts
This month we talk to writer and creative expert Daedalus Howell about how attorneys can use creativity to their advantage in both their work and their marketing efforts. There has been much hype in recent years about the creative type – the right brained individuals destined to live a unique, unburdened lifestyle introducing great, new…
Read MoreVirtual Impression: The Structure of Conversion
Law firm marketing is a process. The formula that produces results for one law firm may not be exactly what works for another. In order to generate the most effective strategy, attorneys and their marketing teams must continuously ask questions and monitor outcomes. Using a creative mix of solutions to drive people to your firm’s…
Read MoreJill Griffin on Customer Loyalty: What’s It Worth?
This month we talk to loyalty expert Jill Griffin on how attorneys can leverage customer loyalty techniques to get referrals, repeat business and a growing client base. Attorneys may not focus on customer loyalty since, by nature, a successful law practice relies on getting a consistent stream of new clients. But attorneys can benefit from…
Read MoreThe Ultimate Sales Tool: Seminars
One of the most effective ways to convince potential clients that you are an expert in your field of the law is to hold occasional seminars to tell them to their face. The seminar format is ideal for communicating with potential clients. There is no better way to present yourself or the firm as the…
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