Posts by Kristen Friend
Trends vs Fads, and How They Affect Law Firm Marketing
People often use the words “trend” and “fad” in the same way. But there is a difference. What web design trends should you be looking for in 2013? A new year provides people with the opportunity to start fresh and look ahead to new developments, both personally and professionally. It is the time for self-proclaimed…
Read MoreAlign Your Website’s SEO Needs With Your Design Objectives
Law firms have, for the most part, accepted that having a website is a necessity. While some firms may need to start from scratch with a new website design project, many firms own domains that are more than a decade old, and are interested in creating a more modern look for a site that already…
Read MoreIf Your Firm is Investing in Social Media, Here’s How You Can Streamline the Process
Social media monitoring can be helpful, but it’s also expensive. Applications generally come with a monthly per user fee, and many charge additionally for in-depth statistics, custom reporting, or management of more than a set number of social network profiles. Costs easily accumulate quickly. Because of this reality, it is important to have a clear…
Read MoreRead Now! Creating Calls to Action that Work
Very rarely does someone go online just to click around and see what is “out there.” Users are searching for specific information, and it’s likely they already know what they are looking for when they encounter your website. It is your website’s job to immediately connect visitors with the right message, and direct them to…
Read MoreDebunking Five Common Law Firm Marketing Myths
The discipline of law firm marketing has been growing quickly, in part as a response to changing market realities and in part because as a niche, the field was wide open and relatively empty. Many self-proclaimed marketing gurus have rushed in to fill the space, and now firms can enlist the services of marketers and…
Read MoreTeamWorks: Keep Your Marketing Project Running Smoothly
If your firm has decided to undertake a marketing project, you want the process to run as smoothly as possible. You want a plan that fits your firm’s needs and generates leads. Attorneys have a reputation for distrusting the whole concept of marketing. While this stereotype paints the entire profession with too wide a brush…
Read MoreEthics and Social Media
Attorneys can use new media ethically to expand their marketing and firm building efforts. There are two extremes of thought among attorneys when in comes to law firm marketing. On one side are those who believe that all marketing is useless and that an attorney’s time should be spent exclusively on client service. On the…
Read MoreHarmonize Your Space for Increased Productivity
Organize and eliminate clutter, bring peace to your office. As law firms review their methods for increasing revenues and bringing in new cases, issues of productivity tend to garner a lot of attention. Completing tasks efficiently and without undue strain on one’s mental health is a constant battle for professionals of all stripes. But lawyers…
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