Posts by Kristen Friend
Are You Paying Enough for Your Marketing?
Advertising costs money. How much should you be spending?
Read MoreThe Complete Law Firm Website Launch Assembly Guide
A successful website launch is critical for your firm’s business development, and with all the moving parts, it is easy to miss important steps. Fortunately, you can avoid the mistakes that countless developers have learned the hard way by following an established checklist.
Read MoreDoes Page Speed Affect Search Results?
Site speed is one factor about which Google has spoken publicly.
Read MoreBeginning of the Year Law Firm Marketing Checklist
Make 2020 your most profitable and productive year yet. The new decade is solidly underway, but it is not too late to plan for a productive year. If you are on the lookout for marketing and practice management tips, this guide is for you. Since it is never too late to look for ways to…
Read MoreHow Lawyers Can Use Structured Data to Win With FAQs
Google recommends web pages make ample use of structured data. This both allows its algorithm to better interpret the page and makes the page eligible to be displayed in graphic results, which are the row of listings accompanied by images that sometimes appear at the top of the results page. Law firms can use structured…
Read MoreOutside the Box: Non-Standard Lawyer Website Inspiration
Where can you get ideas that will set your website apart from those of other law firms in your market? Web designers in all industries must avoid the repetition trap: finding a formula for design that works and duplicating it, without giving enough thought to individual business needs or relevant technological developments. Attorney websites can…
Read MoreFind Sources That Make Your Law Content Interesting
In a world where seemingly everyone has to be a content producer, your ability to find interesting sources can set your work apart, and give it a leg up. No matter how good you and your team are at brainstorming and thinking creatively, there is a good chance that someone else has already written about…
Read MoreDesigning A Law Firm Website With SEO in Mind
Any law firm hoping to generate leads online must have a well-optimized website. Good SEO is essential to earning a top spot in organic search engine results and increasing website traffic. At the same time, once visitors arrive on a site, they should find attractive pages, intuitive navigation, engaging visuals, on-brand messaging and useful content.…
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