Posts by Kristen Friend
How to Design Forms On Your Law Firm Website That Convert Visitors to Leads
What is in a form design? The answer could be the difference between a conversion and a lost lead. Forms are one of the most important elements on an attorney’s website. If your goal is lead generation, your forms must be well-designed, easy to use and easy to complete. Here are six tips for good…
Read MoreHow A Great Website Design Can Help Your Law Content Shine
Don’t let bad design ruin your website copy. All lawyer websites have a story to tell about the firm. Page content should be supplemented with design that leads visitors through this story and convinces them to take action. Great content lies at the heart of every good design. Giant hero images, complex animations and brilliant…
Read MoreHow to Make Your Law Firm’s Website Navigation Client-Oriented
Website navigation is a small design element with an oversized responsibility. Navigation can determine whether website visitors successfully find the answers they need and whether those visitors become leads. Because of its importance, your website’s navigation should not be an afterthought. Rather, it should be the result of comprehensive organization and testing. Website navigation is…
Read MoreFive Statistics To Drive Your Firm’s Marketing
An effective marketing strategy must be multifaceted. Law firms should build authority, trust and brand recognition. They must generate traffic to their websites and turn visitors into leads. With so many marketing tactics available, firm resources can be spread thin. Here are five statistics that divulge constructive advice on where to focus your firm’s marketing…
Read MoreQuestions to Ask When Reviewing Your Website Content
Your content is a key component in attracting visitors and gaining leads. As such, it must be kept fresh and relevant. Your website likely contains a variety of content, which has been written at different times throughout its history. Some may even have been produced before your firm had a website, and has been repurposed…
Read MoreInside Featured Snippets
Google makes continuous adjustments to not only its search algorithm, but also its search results pages. It experiments with the position and number of ads, the display of local search results, social media posts and news items, among other features. Competition for coveted top spots in organic search results is increasing, and the number of…
Read MoreFour Common Bounce Rate Myths Debunked
Bounce rate is often misunderstood. Most website owners aspire to lower bounce rates. This may not always be the best strategy. A bounce occurs when a user visits only one page on a website. The bounce rate is the number of bounces, or single-page sessions, divided by all sessions. That is Google’s official definition. A…
Read MoreBattle Between DreamHost and the Justice Department Exposes Gaps in Privacy Protections
A federal judge ruled last Thursday that a Los Angeles-based hosting company must provide prosecutors with digital data from a website used to organize protests against Donald Trump’s inauguration in January. D.C. Superior Court Chief Judge Robert E. Morin ordered DreamHost to comply with a federal warrant requiring it to hand over records, including email…
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