Posts by Kristen Friend
How to: Avoid Helicopter Branding
Sometimes, a little more attention is the last thing your marketing needs. “Helicopter parenting” is a term used to describe overbearing parents who dominate a child’s school or social life. Helicopter parents, as you might imagine, hover. Often, they do not allow their children to make decisions, learn, or grow on their own. Hyper-sensitive parenting…
Read MoreAttorney website design: saying more with less
Search engines have been learning how to provide more helpful results for over a decade. Several years ago, before Google’s many rounds of updates, gaming the system was fairly easy. Search engines looked primarily at keywords, keyphrases and inbound links to determine what content matched most precisely the information for which a user was searching.…
Read MoreWhat makes a good infographic?
Infographics have become widely popular over the past several years as a technique for quickly presenting concepts in a visual, memorable and easily sharable format. The explosion in the use of infographics has prompted some to claim that the medium has run its course. Unfortunately, a lot of bad graphics have saturated the Internet, as…
Read MoreOptimize Your Client Intake Process
If you are spending your time and money on things like advertising, networking, search marketing and social media to help you get more face time with potential clients, you need to have a solid lead intake process to ensure you do not lose people once they express an interest in your firm. Lead intake encompasses…
Read MoreHow to: Claim and Optimize your Yelp Listing
Alternatives to traditional Internet searches are adding another dimension to the way people find services online. While Google is by far still the largest force in the online search market (claiming over 80 percent of search traffic, according to karmasnack.com), websites and mobile apps like Foursquare and Yelp now make it possible to find highly…
Read MoreHow To: Communicate with Your Creative Team
Know the lingo for better outcomes on marketing projects. Designers, writers, social media managers, search specialists and attorneys must all come together to make a marketing project successful. As with any group of idiosyncratic individuals, maintaining a productive, cohesive unit requires proper communication. If you want to squeeze the full potential from the creative professionals…
Read MoreHow to Find the Right Image License
Marketing has a strong visual component. Most people remember things primarily thorough visual cues, and good (or poor) photo choices can make a difference in how people understand and interact with your firm. Photography used for marketing purposes must be versatile enough to work in a range of applications, from websites to online ads to…
Read MoreHow To Use the Cloud to Increase Productivity
Connectivity can be both a boon and an annoyance for attorneys. Access to an ever-growing library of legal apps for mobile devices has the potential to help streamline tasks and reduce waste in terms of time, paper and document storage. Conversely, client expectations are higher, leaving you to deal with the stress of instant, on-demand…
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