Posts by Kristen Friend
How To Write Great Design Briefs
An effective design brief helps ensure your project is successful You are kicking off a design project and looking forward to the great product you will soon be launching. How do you ensure you will receive a design that you like and that is effective? How do you explain your vision and needs to your…
Read MoreWhat do Bing Ads Bring to Paid Search?
Pay-per-click (PPC) advertising can be an effective and in some cases necessary addition to organic search marketing efforts. Only a certain amount of real estate exists on the first page of search results, and both Google and Bing have a vested interest in displaying paid listings prominently. According to an Advanced Web Rankings study, paid…
Read MoreIf You Aren’t Using Hashtags You are Preaching to the Choir
Law firms should use hashtags to get their message out to the widest, most relevant audience The hashtag was born out of necessity as an organizational tool. Hashtags allow users to categorize information by creating searchable tags out of words or phrases preceded by a numerical pound sign (#) without a space. The first hashtag…
Read MoreStaying Ahead in Google’s New Mobile World
How does Google judge mobile-friendliness in a post-Mobilegeddon world? Google began rolling out its most recent major algorithm update, hyperbolically dubbed Mobilegeddon, on April 21. The change only affected mobile searches, and it was feared it would drastically affect the rankings of websites that do not have a mobile-friendly version. Google quietly makes hundreds of…
Read MoreHackcess to Justice Showcases New Legal Applications
Applications developed for attorneys, by attorneys. Technology is spreading its roots in the legal industry. Every day, firms take advantage of advancements in practice management, document management, litigation support and information sharing to enhance client service and business development. The American Bar Association continues to play a role in encouraging attorneys to understand and embrace…
Read MoreMaking Your Attorney Website Senior-Friendly
Seniors are one of the most rapidly growing demographics in the online community. But research conducted by both the National Institutes of Health and the Nielsen Norman Group indicates that seniors remain underserved by website design and usability. Researchers at Nielsen estimate that websites are 43 percent more difficult for seniors to use than they…
Read MoreHow To Use Social Media to Promote Good Causes
Offline, attorneys pride themselves on being community leaders, often supporting local civic groups by sitting on boards or participating in volunteer projects. Attorneys can and should take this practice online by using social media to help promote nonprofit groups. Participating in cause marketing nurtures good connections, builds your firm’s reputation and helps community members with…
Read MoreKeep Web Projects in Check with Website Redesign Checklists
Avoid unnecessary stress and embarrassing errors with design and development checklists. Revamping your website provides an opportunity to hone your message, modernize your look, strengthen your branding and promote growth — but not without risks. A poorly executed redesign has the potential to kill traffic and conversions. Seek to fully understand the scope of the…
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