Posts by Kristen Friend
Lift Off: How to Produce Content that will Rise Above the Competition
Content marketing has been a hot topic for years. So much so that some marketers now argue we are approaching peak content. Peak content is the point at which people simply can’t consume all of the content — articles, social media posts, videos, ads, infographics, etc. — that is being produced. Peak content is a…
Read MoreSocial Networks: What are they good for?
Does your firm really need to be spending time on social media? The answer is still yes. Here’s why. Social media marketing receives a lot of hype. Set up a profile, write amazing posts, show off your wit and followers will flock to your page, share your wisdom and go forth to tell the world…
Read MoreYour Clients Are Changing: What You Can Do To Keep Up
Technology is changing the way lawyers work, and some degree of adaptation to these changes is now fundamental to maintaining a legal practice.
Read MoreFour Tips for Creating Great Billboards
Can motorists pick your billboard out from all the other advertising noise? They should be able to. A billboard can introduce your firm to potential clients while building brand recognition within your local market. Not everyone who sees your billboard will be in immediate need of legal services; however, for certain practice areas especially, establishing…
Read MoreThe right type(face): an introduction to typography for lawyers
Some people refer to typography an art, and indeed, well-designed type can be quite beautiful. However, the practice of visually arranging text is at its heart utilitarian.
Read MoreHow to Optimize Your Law Firm’s Website for Voice Search
According to Google CEO Sundar Pichai, 20 percent of the searches on Android and Google’s app are voice searches.
Read MoreNew Study Reveals 5 Website Mistakes Every Law Firm Should Avoid
Finally, the values and needs of the visitor are taking priority over the predilections of both designer and lawyer.
Read More5 Tips for Creating a Successful and Creative Logo
Planning is a necessary component in the creation of any successful logo. A logo is the face a firm presents to the world, and it needs to speak for the firm in a memorable way. While the decisions made about a logo should be unique to the firm, there are some universal elements of good…
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