Posts Tagged ‘Google BERT’
Long-Tail Keywords for Law Firms
There is no standard length that dictates when a search term is considered a long-tail keyphrase. Most definitions start considering a phrase long-tail at three words or more. However, the length of a phrase does not tell the whole story. What sets a long-tail keyphrase apart, in addition to number of words, is its specificity.…
Read MoreOptimize for the Human: Understanding Google BERT
Businesses of all kinds rely on the internet to connect with clients. And customers rely on Google search to find what they are looking for. But as Google says, “search is not a solved problem.” Algorithms cannot perfectly model human language. Google’s latest attempt to better understand search queries is its most important algorithm update…
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