Posts by Barbara Atkinson
Plus, Rank and Authorship – Three Google Tools Your Marketing Needs Now
Google+, Google Authorship and Google Author Rank have the power to transform your law firm marketing online efforts. Google+ is a unique social media platform, but many law firms already using Twitter and Facebook have expressed doubt that it might be important to their marketing efforts. It’s just one more social media platform, and the…
Read MoreAsk an Expert: Dave Kerpen
This month, we speak with Dave Kerpen of social media marketing firm Likeable Media about writing. How can attorneys become better writers? Dave Kerpen’s February 2013 LinkedIn article, “Want To Be Taken Seriously? Become a Better Writer” hit a viral nerve, prompting thousands of comments from all over the professional network. “Your writing is a…
Read MoreYouTube’s One Channel: What Does it Mean for Attorney Videos?
YouTube has just announced its most recent numbers: 1 billion unique users are now visiting the video-sharing website every month. That’s almost one out of every two people who are using the Internet. Your law firm is not promoting the latest floor wax or electronic widget – why does it matter to your bottom line…
Read MoreRevisiting Google+ One Year Later, Is It Holding Up To The Hype?
Last year, Google launched an integration of its own social network – Google+ — with the integration of its search engine, Search Plus Your World. The combination of both search function and social networking promised to create major marketing shortcuts and allow business owners to tailor those search results for the public. The push was…
Read MoreEthical Considerations, Security Concerns and the Cloud
More firms are moving toward cloud-based solutions to enhance productivity and cut down on paper. This shift has ethical implications surrounding offsite data storage and security. What are these issues and how can attorneys address them? Even though your firm may not yet be using cloud computing, a great deal of the work you…
Read MoreYou’ve Got Mail: Effective Direct Mail Campaigns
One of the most effective ways to get your name and information about your expertise directly into the right hands – current and potential clients — is by mailing them marketing pieces. Yes, there still is a place for actual, ink-and-paper marketing, sent by direct mail. With direct mail, you can completely control the messaging,…
Read MorePosition Yourself as the Expert
With the heightened news cycle and the constant need by online and print media for content, the call for expert opinion, commentary and editorializing is at an all-time high. A media-savvy attorney can quickly get into the position of being the “go to” person on a number of legal issues, elevating his or her profile…
Read MoreUsing Your Own Story To Connect with Clients
While your firm may have stellar employees and an array of awards, the truth is, what you offer in the way of legal services probably does not differ much from what is offered by your competitors. The law, as they say, is the law. What you can do uniquely is bring your own story into…
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