Posts by Barbara Atkinson
Google Carousel: Hop on the Big Ride
Google is keeping search marketers on their toes with frequent algorithm updates and personalized search improvements, Now, with Google Carousel, firms have an added opportunity to be featured in search engine results. This June, Google revamped the way that local businesses appear on its results pages. Google’s Carousel is a set of algorithms designed to…
Read MoreHow to: Use FAQs as a search marketing tool
FAQs (Frequently Asked Questions) are now fairly standard content on most websites, and for good reason: Potential clients are entering specific questions into search engines, rather than broad phrases. Having well thought-out FAQs on your site that have those questions listed will help your site rank higher and will draw potential clients who are interested…
Read MoreGet Social: Social Media Damage Control for Attorneys
Most firms report that one of the most compelling reasons why they avoid using social media is the dreaded “negative feedback.” But any business with social media traction has faced some form of public negative feedback, and the smart ones have handled it successfully. Your firm can, too. Today’s focus on interpersonal interaction between businesses…
Read MoreAsk an Expert: Christopher Berry
Webinars as a Strong Marketing Tool While many firms stick to tried-and-true marketing efforts, including a firm website, social marketing outreach and the occasional in-person seminar, there are also attorneys who are going further, harnessing the latest in online technology to connect with more potential clients. Those attorneys are hosting webinars. Webinars are essentially online…
Read MoreHow to: Design Your Social Media Posting Schedule
Once your social media profiles are up and running, you need to consistently inform and educate your audience. Consistent, well-conceived updates will make all the difference when it comes to using social media successfully. Although you want to be receptive to breaking legal news and last-minute issues that are of interest to your communities, you…
Read MoreHanging Out: How to use Google Hangouts strategically
The Strategic Use of Google Hangouts: Time Well Spent For Your Firm Many attorneys use Skype for their regular video meetings. While basic Skype is free, the extras now require a premium membership – a must-have for meetings which necessitate the use of screen sharing. That has led some attorneys to try Google Hangouts, Google’s…
Read MoreYou Ought To Be In Pictures: Video for Attorneys
Branching Out Into Video Production for Online Marketing Though many law firms were previously reluctant to venture into the use of video as an Internet marketing tool, there have been two fairly significant market changes which have convinced them to take the plunge. YouTube, the ubiquitous video channel, was acquired by Google, which means video…
Read MoreWhy You Need A Better Attorney Profile
Attorney profile pages are too often just a resume-style list of bullet points that do not portray the personality of the attorney or create any personal connection with the potential client viewing them. How can attorneys create a better profile page, one that actually encourages the reader to contact the firm? Think of your profile…
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