Posts by Brendan Conley
Three Journalism Techniques Your Firm Should Use to Create Compelling Content
The Internet is saturated with marketing content, and it is too easy for readers to tune out. When writing is bland and vague, or too sales-oriented, users will scroll or click past it. Compelling content hooks readers and then draws them in, imparting information they need while keeping them interested. When your law firm’s marketing…
Read MoreConsumers Angry Over Bill Allowing ISPs to Sell Browsing Data
Republicans in Congress faced a growing backlash after voting to repeal an FCC rule that would have prohibited Internet service providers from selling customers’ personal data such as their browsing history.
Read MoreGoogle AMP Is a Must for Your Law Firm’s Mobile Strategy
Google is AMPing up the mobile web, and your law firm’s marketing team should be paying attention. What is AMP? The Accelerated Mobile Pages (AMP) Project is an open-source initiative to make webpages load faster on mobile devices, using a stripped-down version of HTML. An AMP version of a webpage has a simpler, more basic…
Read MoreWhy your law firm’s online reviews matter
Online reviews are an important part of a law firm’s marketing strategy. But attorneys may be reluctant to ask for reviews out of fear that these critiques will not reflect the message the firm wants to convey. While you cannot control what clients write, it is imperative that your firm take an active role in…
Read MoreWhere Every Law Firm Should be Publishing Their Content
Law firms seeking to connect with potential clients online know that publishing useful and intriguing content is indispensable. Blog posts, press releases, FAQs and articles are how firms engage and inform readers while also delivering the underlying message of their attorneys’ expertise in their field. One question that naturally arises is where to publish.
Read MoreShould Your Law Firm’s Website Allow Comments and Questions?
Should a law firm allow public comments on its website? Should attorneys answer questions from users? An attorney’s instinctual answer may be No. Attorneys answering questions from the public raises issues of potential malpractice liability, and website comment sections are notorious for attracting a low form of discourse. Law firms are also likely to want…
Read MoreExclusive Report on Cloud Security for Law Firms
Most states have not issued ethics opinions on cloud computing security. However, firms that do use third-party cloud computing services still need to follow standards to ensure client information is safeguarded. The rapid development of information technology has increased efficiency in law firms, and has also raised security issues. Attorneys have a responsibility to keep…
Read MoreNew Targeted Approaches to Social Media Marketing
To be competitive in today’s legal environment, law firms must have an online marketing strategy.
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