Posts by Brendan Conley
Should Lawyers Be Trained in Sales?
Many attorneys are uncomfortable with sales, perhaps wishing that the firm’s marketing staff could bring in the business and let the lawyers practice law. However, maintaining effective client relationships is undoubtedly part of the profession, and client relationships begin with the first contact, when a prospective client has not yet committed to the firm. Bringing…
Read MoreHow to Develop Content Ideas That Deliver
Any law firm engaging in online marketing will have to create content. Webpages, press releases, blog posts, FAQs, videos and social media content may all be part of the plan. But producing content blindly, just for the sake of having it, will not pay off. Your firm’s online content must be part of a larger…
Read MoreTechnical SEO Audits Demystified
A well-designed and content-rich website is necessary to move up in Google’s rankings, but that alone is usually not sufficient. Your law firm’s marketing team is probably keenly aware of the position of the firm’s website in search engine results pages for key search terms. Attention must be paid to search engine optimization (SEO), making…
Read MoreShould You use PaperLi to Automate Website Content?
Automated news production can be an effective marketing tool for your law firm One of the keys to building a superior law firm website is presenting high-quality content, and it is no coincidence that this is also an important factor in optimizing the firm’s website for search engines. The written content must be of the…
Read MoreDo Pay-Per-Click Ad Landing Pages Work Well for Law Firms?
Pay-per-click (PPC) advertising campaigns themselves can be as effective for law firms as for any other business that wants to direct traffic to its website. Firms employing a superior search engine optimization strategy may be able to place their website near the top of organic search results. But the ads that appear on search engine…
Read MoreProduct Spotlight: Using WordRake to Improve Your Writing
“The most valuable of all talents is that of never using two words when one will do.” Thomas Jefferson’s advice on concise writing is lost on many lawyers, who seem to have a special talent for using 10 words when one will do. Ruthless editing helps produce powerful writing, but for attorneys, Strunk & White’s…
Read MoreLawyers: Save Time and Money with E-Signatures
Law firms can save time and money by incorporating electronic signatures into their paperless workflow, but issues of legality, security and implementation must be considered. Many “paperless” offices encounter an obstacle in signatures, often resorting to printing out an electronic document in order to have it physically signed, only to scan it back into electronic…
Read MoreGoogle’s Panda 4.0 Update: What Happened, What It Means and What to Do About It
Google is getting better at ranking low-quality websites lower on every search results page. This is great news for law firms that place a high value on maintaining an informative, up-to-date, well-designed website. The latest changes to Google’s algorithm also mark a good occasion for firms to perform a complete review to make sure that…
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