Posts by Jim Carroll
Creating Your Law Firm Brand With a Podcast
When it comes to marketing your law firm, there are so many ways to get your message out there. It might be a little overwhelming when faced with the decision of where to spend your time and resources when it comes to marketing and attempting to set your law firm’s brand in your community and…
Read MoreSafely and Effectively Maximize Your Legal Case Management Budget
Since the early 1990’s, case management software has steadily increased its market share year over year. As the practice of law became more complex, using tools to manage this complexity has become a necessity for big and small firms alike. In the early days of adoption, the cost of proper case management software was prohibitive…
Read MoreSpear-Phishing a Serious Threat to Law Firms
Spear-phishing is a growing threat to the security of all law firms, no matter their size. Over the last decade there have been many cyber-security threats to law firms. It is an ever evolving phenomenon, and law firms need to protect their and client data. Spear-phishing is the newest technique used increasingly by hackers. This…
Read MoreA Primer On Disaster Recovery for Law Firms
No one ever thinks it is going to happen to them. Whether it is a flood, hurricane, tornado, earthquake or a fire, we tend to think that these disasters happen to other people. But when it happens to you, it can be devastating to your personal and professional lives. I should know, in 2011, I…
Read MoreHow to Improve Page Speed For Your Law Firm Website
No matter how good your web page’s SEO content is, if your page load speed is slow, potential readers will get frustrated with waiting and will leave. They will easily bounce to the next search item on the list and you may have just lost a lifelong client or customer. Therefore, page speed is a…
Read MoreDo Not Fall Down the Rabbit Hole of a Law Firm Data Breach
No law firm wants to be the victim of an internal, hostile data breach. However, there have been some high-profile law firms whose internal and client data was hijacked and held ransom by hackers. Given the fact that most law firms, either small, medium or large, have at least some information digitized, it is surprising…
Read MoreDo Not Let E-Discovery Litigation Become Overwhelming
Over the last twenty years, e-discovery has become a significant part of litigation. Even in relatively uncomplicated cases, e-discovery can play a significant role in success or defeat. Most lawyers think that e-discovery is only significant when dealing with large scale litigation involving huge corporations. But even individuals can create a huge amount of data…
Read MoreThe Future of Video Advertising in the Legal Field
Lawyers have been advertising on TV for decades, with varying degrees of success and decorum. In the early days, it was controversial and litigation ensued as to whether it was legal, that is, until most state bar associations approved it along with restrictions. It was also extremely expensive to run television ads, with most campaigns…
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