Posts by Mandy Wakely
Spotify Ad Studio: A Guide for Attorneys
As with seemingly everything else, advertising has evolved rapidly over the last few decades. The scope of advertising opportunities extends far beyond a simple radio ad on a local station — today, people are listening to their radio shows as podcasts. More and more, people turn to online streaming services for their music and entertainment,…
Read MoreReoptimizing Old Content to Create More Effective SEO
Anyone interested in SEO knows that no one magic bullet will guarantee high-ranking content and increased traffic. The way users interact with content online and how it is presented to them by Google is always in flux, and it can feel impossible to get ahead of the curve. It is easy to get overwhelmed with…
Read MoreSEO Hierarchy of Needs: A Guide for Beginner Law Firms
Think back to your college psychology classes. Remember Maslow’s hierarchy of needs, the theory that states our human needs must be met in a certain order? For example, something like being respected by one’s peers does not matter if physiological needs like breathing and eating are not being met. Just as Maslow so neatly organized…
Read MoreMerging SEO and Law Content For Optimal Search Performance
Creating quality online content is probably one of a law firm’s biggest goals. Getting it to potential clients in a way that appeals to them is another. They are separate concepts, separate arts and likely also separate teams at your firm. Even though SEO and content writing are complicated in different ways, they share a…
Read MoreFive Ways Law Firms Can Endure in a Changing World
There is only one thing that is for certain and that is that things will always change, no matter how much you would like them to stay the same. Law firms are not immune to this, but hold off on calling a psychic just yet. There are a few things firms can do now to…
Read MoreSmall Online Complaints May Have a Big Impact on a Law Firm’s Reputation
One negative review can affect an otherwise golden reputation online, and potential clients are watching. Everyone has heard the old saying about first impressions and how you never get a second chance to make one. In the digital age, however, you are often not quite the one in control of that first impression. Rather, your…
Read MoreCalifornia Judge Makes Major Decision in Biometric Privacy Rights
A California judge ruled that the government can not force any person involved in an investigation to use biometric means, such as a fingerprint, thumbprint, face or iris scan, to unlock a phone or other device. This decision is potentially major, and could affect personal privacy rights everywhere in the future. US Magistrate Judge Kandis…
Read More