Spotify Ad Studio: A Guide for Attorneys

Spotify Ad Studio: A Guide for Attorneys

As with seemingly everything else, advertising has evolved rapidly over the last few decades. The scope of advertising opportunities extends far beyond a simple radio ad on a local station — today, people are listening to their radio shows as podcasts. More and more, people turn to online streaming services for their music and entertainment,…

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Reoptimizing Old Content to Create More Effective SEO

Reoptimizing Old Content to Create More Effective SEO

Anyone interested in SEO knows that no one magic bullet will guarantee high-ranking content and increased traffic. The way users interact with content online and how it is presented to them by Google is always in flux, and it can feel impossible to get ahead of the curve. It is easy to get overwhelmed with…

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SEO Hierarchy of Needs: A Guide for Beginner Law Firms

SEO Hierarchy of Needs: A Guide for Beginners

Think back to your college psychology classes. Remember Maslow’s hierarchy of needs, the theory that states our human needs must be met in a certain order? For example, something like being respected by one’s peers does not matter if physiological needs like breathing and eating are not being met. Just as Maslow so neatly organized…

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Merging SEO and Law Content For Optimal Search Performance

Merging SEO and Law Content For Optimal Search Performance

Creating quality online content is probably one of a law firm’s biggest goals. Getting it to potential clients in a way that appeals to them is another. They are separate concepts, separate arts and likely also separate teams at your firm. Even though SEO and content writing are complicated in different ways, they share a…

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California Judge Makes Major Decision in Biometric Privacy Rights

California Judge Makes Major Decision in Biometric Privacy Rights

A California judge ruled that the government can not force any person involved in an investigation to use biometric means, such as a fingerprint, thumbprint, face or iris scan, to unlock a phone or other device. This decision is potentially major, and could affect personal privacy rights everywhere in the future. US Magistrate Judge Kandis…

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