Posts by Tony Chiaramonte
Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads
One of the most important – but also overlooked – pages on any law firm’s website is the “About” page. Simply stated, an About page is a webpage where prospective clients can learn about a law firm and often, find links to the individual attorney’s bios. About pages are crucial for several reason, not the…
Read MoreThe Controversial Link-Building Practice That Google Will Not Penalize Your Law Firm for Using
Often, law firms prefer to play it safe with their online marketing strategy for fear of scaring off potential clients. This is reflected in the language law firms use on their websites, as well as the topics of the blog posts. However, if there is one thing that gets people talking, especially in today’s high-conflict…
Read MoreHow Law Firms Can Strategically Rebrand to Capitalize on Unique Opportunities
When someone sets out in search of hiring a law firm, there is a good chance that they have little idea what it is they are looking for. Often, prospective clients find themselves in sudden need of an attorney, whether it be a personal injury lawyer after a serious car accident or a trust and…
Read MoreHow Law Firms Can Bring Empathy Into Their Client-Facing Content
From a law firm’s perspective, the COVID-19 crisis has affected prospective clients – whether that be a person, family or business. With over a million confirmed cases and 60,000 lost lives, many are dealing with direct impact of the corona virus. However, even for those who have not contracted the virus themselves and who are…
Read MoreSeize the Moment: How Law Firms Can Capitalize on Unanticipated Opportunities
Attorney referrals are nothing new in the practice of law. However, traditionally, the referring firm takes a hands-off approach after transferring a client to another practice. Through strategic collaboration with specialized practices, law firms can maximize the value of each client interaction, even when the client’s issues are beyond the firm’s areas of practice. These…
Read MoreThe Importance of the Google’s “Featured Snippets” and “People Also Ask” Elements for Law Firms
Staying on top of the new Google search developments is crucial for a law firm’s success. Marketing, especially online marketing, is a massive expense for many law firms, and for a good reason; one-third of all law firm clients begin their search for an attorney online. According to the most recent statistics, law firms are…
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