Management
Chances are when you went into law school, you had certain goals you wanted to achieve – some area of interest or passion. While I certainly respect the need for general practice attorneys, when marketing yourself online, you will need to focus. Get off on the right foot. If you are just setting up your…
This month we talk to loyalty expert Jill Griffin on how attorneys can leverage customer loyalty techniques to get referrals, repeat business and a growing client base. Attorneys may not focus on customer loyalty since, by nature, a successful law practice relies on getting a consistent stream of new clients. But attorneys can benefit from…
Law firms have a special challenge when creating a brand because the competition often is fierce and the customers have no interest in paying attention to the market until they are desperate for the service. This means the amount of time a firm gets to spend with a potential customer can be fleeting. The first…
One of the most effective ways to convince potential clients that you are an expert in your field of the law is to hold occasional seminars to tell them to their face. The seminar format is ideal for communicating with potential clients. There is no better way to present yourself or the firm as the…
Focus groups can help realign your law firm marketing and messaging for success. Whether your firm is just starting out or is a long-standing presence in your area, it is important to always have a strong pipeline of new clients. Sometimes firms have explored many marketing tactics and yet the phone is not ringing and…
Having a must-read blog on your law firm’s website is key to showing you are an expert in your field, thought leader, and most importantly, convert readers into clients. Writing high quality content is the first step to getting more traffic to your blog. Content should give readers ways to take action on their concerns…
Solo lawyers and those in big firms have more competition than ever for their services and expertise. Allegiances to firms are fading as businesses and individuals are looking for the best value for their money. Not only are people looking for the best fees, but they want the highest level of expertise they can get.…
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