Management
Is your firm name and tagline communicating with clients and prospects the way you want it to? Will it be remembered? Many law firms want to be named after the lead partners in their company. Practicing law, after all, is all about the individual lawyers that uphold and defend a person or entity’s rights. But…
This month we talk to John Remsen Jr., a law firm marketing consultant who runs the Atlanta-based The Remsen Group about how firms are expanding in this market and using virtual offices to positively make an impact on their business’ bottom line. Office rent on average costs law firms 10 to 12 percent of their…
Prospects and clients want to know you understand them. Bombarding them with stock answers or over the top marketing can come across as tone deaf. Instead, make sure you are connecting with clients on an emotional level. When clients are researching for the perfect lawyer to represent them, they analyze your firm’s online content and…
There are lots of ways to get your law firm’s name out there in hopes of drumming up business. You still have the traditional methods of print, TV and radio ads, but your website, a blog and even a Twitter account can compel someone to find out more about your firm. One thing all of…
Collaborate with colleagues and clients, reach out to new prospects and make productive connections for your firm. Holding a conference online can transform the possibilities of collaborating with colleagues, speaking with clients, and reaching out to new prospects for cases and referrals. With simple applications that are free, a law firm can host a web…
Content is king. Content is the meat that holds together the skeleton of your firm’s online strategy. This is what makes you rise above the noise. This month we talk to Aviva Cuyler, Founder and CEO of JD Supra about legal marketing. Her insight is well worth highlighting and using to boost your law firm’s…
Establishing yourself in today’s legal market is a little more complicated than a nice location and a couple of contacts at the paper. While the world advances around them, many older law firms are slow to change. The old, oversized oak furniture and house-length conference tables are still present in many offices and some founding…
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