Management

John Remsen Jr.: The Role of Technology in the Modern Law Firm

This month we talk to John Remsen Jr., a law firm marketing consultant who runs the Atlanta-based The Remsen Group about how firms are expanding in this market and using virtual offices to positively make an impact on their business’ bottom line. Office rent on average costs law firms 10 to 12 percent of their…

Are Your Clients Hearing Your Firm’s Message?

Prospects and clients want to know you understand them. Bombarding them with stock answers or over the top marketing can come across as tone deaf. Instead, make sure you are connecting with clients on an emotional level. When clients are researching for the perfect lawyer to represent them, they analyze your firm’s online content and…

Getting The Media To Call On Your Law Firm

There are lots of ways to get your law firm’s name out there in hopes of drumming up business. You still have the traditional methods of print, TV and radio ads, but your website, a blog and even a Twitter account can compel someone to find out more about your firm. One thing all of…

How To Host a Free Web Conference

 

Collaborate with colleagues and clients, reach out to new prospects and make productive connections for your firm. Holding a conference online can transform the possibilities of collaborating with colleagues, speaking with clients, and reaching out to new prospects for cases and referrals. With simple applications that are free, a law firm can host a web…

When it Comes to Legal Marketing, “Content is King”

Content is king. Content is the meat that holds together the skeleton of your firm’s online strategy. This is what makes you rise above the noise. This month we talk to Aviva Cuyler, Founder and CEO of JD Supra about legal marketing. Her insight is well worth highlighting and using to boost your law firm’s…

The Evolving Lawyer

Establishing yourself in today’s legal market is a little more complicated than a nice location and a couple of contacts at the paper. While the world advances around them, many older law firms are slow to change. The old, oversized oak furniture and house-length conference tables are still present in many offices and some founding…