2015: A Year in Updates

By Jason Bland | December 4, 2015

Google updated its algorithm fewer times in 2015 than it has in several years. Google makes hundreds of changes to its algorithm each year. Some are significant enough to cause substantial fluctuations in search engine results. After several years of heavily turbulent algorithm changes, Google settled down in 2015, releasing just five significant changes. Before…

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Do Pay-Per-Click Ad Landing Pages Work Well for Law Firms?

By Brendan Conley | March 6, 2015

Pay-per-click (PPC) advertising campaigns themselves can be as effective for law firms as for any other business that wants to direct traffic to its website. Firms employing a superior search engine optimization strategy may be able to place their website near the top of organic search results. But the ads that appear on search engine…

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