Posts by John Majeski
Ask an Expert: Twitter and Client Development King Kevin O’Keefe
How important is Twitter? Kevin O’Keefe put it this way in one of his blog posts: “In addition to Twitter possibly being the single biggest personal branding tool since the television, Twitter provides lawyers a powerful information network and relationship building tool.” That’s a powerful statement — but it’s one that is on the mark.…
Read MorePodcasts: Law Firm Media With a Personal Touch
Connecting with people is a huge component of your practice, whether it is in person, over the phone or — more importantly — over the web. One great way to do that is via podcasts. Whitney Hoffman is a podcasting veteran and says the medium lends a personal touch that cannot be achieved through writing.…
Read MoreLinkedIn for Lawyers: An Undervalued Resource
Most lawyers are apparently failing to harness the full potential of LinkedIn. “When I look at lawyer profiles, one in five has a good profile,” says lawyer and social media expert Adrian Dayton. “Half don’t even have a picture…the vast majority are missing a summary: Who are you and why are you so good at…
Read MoreJohn Remsen Jr.: The Role of Technology in the Modern Law Firm
This month we talk to John Remsen Jr., a law firm marketing consultant who runs the Atlanta-based The Remsen Group about how firms are expanding in this market and using virtual offices to positively make an impact on their business’ bottom line. Office rent on average costs law firms 10 to 12 percent of their…
Read MoreMake Connections With Online Video Marketing
New York-based medical malpractice and personal injury lawyer Gerald Oginski started doing online videos back in 2006 to help drum up potential clients. It was out of necessity, really. “Most of the attorneys were using the same crappy advertising to market their services,” said Oginski, who has gone on to create more than 500 such…
Read MoreLawyers Should Use Social Media to Their Advantage
If you ask Steven Choi, social media is what the Web was made to do. “The killer app of the Internet is social media,” said Choi, a California-based attorney and the man behind lawlink.com, the 8,000-member-strong social network for attorneys. Most lawyers are using some form of social media these days – Facebook, LinkedIn, Twitter,…
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