Posts by Thomas Johnson
Get to Know the Statistics that Reveal How You Measure Up Online
KPIs, Goals, Conversion Tunnels, Bounce Rates, Time Spent on Site: if none of these terms ring a bell, then it’s time to start understanding what they mean. They reveal how you can measure the success of your online marketing campaign. In the world of Internet marketing, a successful campaign is measured on the goals you…
Read MoreThe Secrets Behind a Successful Viral Video
Effective attorney videos focus on the client, not the firm. Clients and prospects need to know how you can help them solve their problem and move forward with their lives. As technology becomes more accessible and Internet connections speedier, more law firms are experimenting with using videos as sales tools. Incorporating video into an attorney…
Read MoreGoogle+ Jumps Into the Video Conferencing Mix with Hangouts
With the popularity of web conferencing via tools such as Apple FaceTime or Skype video calls, the burgeoning Google+ social network has decided to join the mix with a video conferencing app called Google Hangouts. Unlike the other video conferencing tools, Google Hangouts allows users on Google+ to all come together in what is called…
Read MoreHow To use LinkedIn for Lead Generation
B2B Marketing and Audience Targeting Can Help Provide Your Firm With Valuable Leads. If there were a universal hang out for businesses, LinkedIn would be it. In fact, creating a profile on LinkedIn has become as standard a business practice as having an employee fill out a W-2. Yet despite the amount of companies and…
Read MoreHow to Capture the Throne of Social Power
Online marketing is social. How influential is your firm? Times are a changing: online marketing is no longer just about how well a website is optimized to encapsulate focused keywords. It is now also about how well a website is positioned for global search engine optimization and how it communicates with social media. Over the…
Read MoreBlogging Your Opinions and News Brings You Money-Making Traffic
If your firm does not have blog, now is the time to get one – either on your company’s website or off-site. The numbers on the Internet’s marketing viability are clear: people are following blog feeds on websites like Tumblr and WordPress. Of those two, Tumblr’s ratings are hastily increasing. What is the difference between…
Read MoreSay What?! How to Interact with Client Comments Online
Interact Successfully With Online Commenters and Control Your Firm’s Message. Are you on Pinterest, Facebook, Twitter, LinkedIn, or even Ning? Have you spent a lot of time getting your social media presence known in the new Web 3.0? If so, what do you do with those social networks? Do you post advertisements, specials, deals, or…
Read More