Posts by Thomas Johnson
Google + Communities
Getting social with Facebook, Twitter, or Google + followers comes down to more than just posting updates on a business page. Social media marketing is about two-way communication. At times, engaging the potential lead or current client can be tricky, especially when encouraging them to post a comment or share a post. Many law firms…
Read MoreWhat is social proof?
Building a website, writing an article or blog and making a video are all actions that are less effective without social proof to back them up. “Social proof” is the term given when others indicate approval or endorsement of your services. The most common type of social proof is the sharing of content with others…
Read MoreLinkedIn Offers New Features For Attorneys That Compete With Other Social Networks
There is little doubt that any attorney who wishes to generate more leads and build a stronger social following has heard of the social network, LinkedIn. LinkedIn, a network consisting of connected and interested business professionals, has been competing with the likes of Facebook and Google Plus for several years. While LinkedIn was the number…
Read MoreHow to use Pinterest to Your Advantage
Throughout 2010 and 2011, Pinterest maintained a relatively small user base. In 2012, however, the picture board social network saw an impressive spike in user registrations, reaching near Facebook numbers. When people surf the Internet with the “Pin It” button installed on their browsers (a common practice amongst Pinterest users), they can simply click the…
Read MoreUsing Google Rich Snippets to Make Your Search Results Stand Out
When you conduct a search using any search engine, you are presented with results that will ideally help you decide whether the returned web page is relevant to the information you need. Scrolling through your results, you will likely notice that some entries present you with more information than others, such as user reviews, pictures…
Read MoreViral Content: How To Make Your Material Buzz
When your content goes viral, it helps confirm your credibility as a trusted authority and go-to resource while building valuable links to your website. You’ve heard of videos “going viral,” driving an astounding amount of traffic to a website or bringing unprecedented attention to a brand. Viral content – a feature article, blog post, or…
Read MoreMicroblog to get Buzz: Use the Popularity of Sites Like Tumblr to Help Increase Your Reach
In the world of search engine optimization, there is a golden rule: “Content Is King.” If you wish to bring more traffic to your law firm’s website (as you most likely do), you should understand this golden rule and how it fits into the bigger picture with press releases, social media, article distribution, blogging and…
Read MoreWhat’s In a Name? Google Places Becomes Google Local
Several months ago, change erupted from Google, as it usually does, except this time change did not affect the way Google’s robot crawled pages or how Google’s algorithm handled optimized web pages. No, this change, while appearing subtle, was in fact a major game changer in the way Google Places handled local directory listings and…
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