Posts by Virginia Mayo
The Role of Cybersecurity in the Legal Field
Many law firms are vulnerable to cyberattacks. The costs to prevent and prepare for a cyberattack are high, but law firms are starting to realize the importance of cybersecurity to their clients and to the reputation of the firm. Lawyers are bound to protect the confidences of their clients, and clients are starting to demand…
Read MoreShould Law Firms Use Chatbots Rather Than Mobile Forms?
You may have noticed that Chatbots are replacing mobile contact forms. The trend is not limited to retailers, airlines and hotels. It is also taking place on law firm websites. Should law firms abandon mobile forms and go entirely to Chatbots? Mobile forms may still have a place, especially on law firm sites, where the…
Read MoreWhy Law Firms Need to Use VPNs
Lawyers are bound to keep the confidences of their clients. Lawyers carry sensitive information on their computers and their mobile devices. Having information fall into the wrong hands could harm the attorney-client relationship, expose trial strategies of the law firm, threaten the financial existence of the firm, and subject the firm to a malpractice suit.…
Read MoreWhy Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed
Electronic newsletters can be great marketing tools for law firms, but they often fail. Consider why law firm newsletters fail so your firm will know what mistakes to avoid when starting a newsletter. Law firms can use newsletters to keep relationships with past clients and establish relationships with potential clients. Newsletters can establish name recognition…
Read MoreStarting a Podcast for Law Firms, an Introduction
Podcasts fit into today’s culture. People are multitaskers, and they do not have to stop what they are doing to listen to a podcast. Anyone can listen as they perform household chores, drive, exercise or relax. What’s more, people can listen to a podcast after it has been presented. A law firm can use a…
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