Posts by Virginia Mayo
Writing Landing Page Copy for Your Law Firm That Converts Potential Clients to Clients
Law firms target potential clients in their advertisements, on their social media sites and on search engine results pages. What happens when the user clicks on the firm’s website? The user is directed to one of the firm’s landing pages. This is where a law firm needs to make a good first impression on the…
Read MoreUsing Fastcase for Your Legal Research
Fastcase’s popularity is on the rise. Is it right for your firm? For years, Westlaw and LexisNexis were the two leading online legal research tools. However, a 2017 survey of Clio users indicates the emergence of a third legal research tool. Of the respondents, 20.58 percent said Westlaw was their research tool of choice, 20.35…
Read MoreGoing Beyond Branding: A Law Firm’s Need for SEO
Branding is important to a law firm, but in the context of getting new clients, search engine optimization (SEO) is the key. When people search for an attorney on their phone, tablet, laptop or computer, they do not search for a law firm’s name. They speak or type in keywords to find a particular type…
Read MoreHow Law Firms Can Deal Effectively With Negative Reviews
Getting a bad review from a disgruntled client is not a unique occurrence. Bad reviews can erode a law firm’s local ranking, tarnish a law firm’s reputation and dissuade potential clients from hiring the firm. A law firm cannot prevent a client from writing a bad review, but the firm’s response can turn a negative…
Read MoreExploring the Possibility of Crowdfunding for Lawyers
Crowdfunding, raising money for a project or cause by getting small contributions from a large number of people, continues to gain traction in the United States and globally. Entrepreneurs use it to fund projects and ventures. Crowdfunding raises money for people with medical or financial needs. The legal field has been reluctant to embrace crowdfunding due to ethical concerns that may arise.
Read MoreMaking a Chatbot Part of a Law Firm’s Operation
When someone needs a lawyer, they will usually search the internet. People searching for a lawyer want answers quickly. They do not want to call a number, find out an attorney is unavailable, and have to leave a message. A Chatbot engages the potential client in a conversation and is available 24/7. Many law firms…
Read MoreHow Twitter and Twitter Hashtags Can Promote a Law Firm
Like any other business, the law business is competitive. A law firm will gain some clients from client referrals. Advertising can be effective, but it is expensive. More and more, law firms turn to social media to reach potential clients. Many law firms use Twitter and Twitter hashtags to promote the firm. A review of…
Read MoreGoing Beyond Marketing Jargon to Discover How SEO Helps Law Firms
The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ask a friend or relative when trying to find a lawyer, and seven percent said they would search on the internet. In 2014, 38 percent said they…
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