Posts by Virginia Mayo
How a Law Firm Can Use Instagram Effectively
Many law firms take advantage of the opportunities offered by social media. These firms make Facebook, Twitter and LinkedIn part of their marketing strategy. However, one form of social media that remains untapped among many law firms is Instagram. With 500 million daily active users, law firms can draw on Instagram to build followers, engage…
Read MoreUsing Forms and Chat Data in a Law Firm’s Marketing and SEO Efforts
Information gathered through inbound calls, contact forms, surveys, testimonials and data collected by Chatbots can be helpful to law firms. This information can help enhance a firm’s marketing campaigns, and it can also be used to improve search engine optimization (SEO) efforts. Cooperation and collaboration between the groups performing these functions can result in more…
Read MoreLaw Firm’s Decision to Use Instagram
Most law firms do not use Instagram, and some of the firms that use Instagram do not do so effectively. According to 2019 statistics, Instagram has a billion monthly active users and 500 million daily users. Law firms can use this social media tool to gain an advantage over its competition. Law firms can build…
Read MoreHow Law Firms Can Increase Lead Conversions
Most law firms invest marketing dollars into getting more traffic to their websites. However, that is only part of the equation. Law firms also need to invest money and time to converting leads. Employing a smart lead conversion strategy can translate into more actual clients and improve the firm’s bottom line. Intake process Law firm…
Read MoreHow Law Firms Can React to a Shift Toward Voice Searches
The way people find products and services online is changing. Rather than typing a few words in a search screen box, people ask questions of their voice assistants and other apps. Voice search began with questions about the weather and directions. Now people ask Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortona and Google Assistant about anything,…
Read MoreLaw Firm’s Use of Infographics as a Marketing Tool
Getting and keeping the reader’s attention is a challenge for law firms. Marketing or law firm services needs to be something that will catch the reader’s eye, keep the reader’s interest and convey the firm’s marketing message. Some law firms are turning to infographics to appeal to today’s readers who want their information fast. The…
Read MoreUsing Topic Clusters to Improve Law Firm SEO
Improving search engine optimization (SEO) helps law firms improve their search engine result page (SERP) ranking and get more organic traffic coming to its website. Identifying what keywords to use on its web pages assists law firms in increasing their SERP ranking. Keywords remain important, but law firms should consider topic clusters. Using topic clusters…
Read MoreHow Law Firms Can Establish a Successful Niche
Finding a legal niche can be a successful strategy for a group of recent law school graduates starting a law firm or an established law firm wanting to bring in more clients. The number of law firms or lawyers handling many areas of the law is shrinking. While you can still find them, the trend…
Read More