SEO
Building a website, writing an article or blog and making a video are all actions that are less effective without social proof to back them up. “Social proof” is the term given when others indicate approval or endorsement of your services. The most common type of social proof is the sharing of content with others…
Shortly after Mark Zuckerberg announced Facebook Graph from the company’s Menlo Park headquarters, I quickly applied for a beta test of the new feature. Having been hailed as a potential Google Killer and promising to change the way we think of search, I was anxious to see what Graph could do and how to position…
In mid January, Facebook, Inc. announced the launch of Facebook Graph. It’s not a “Google Killer” as many hyperbole pedaling blogs suggest. It’s also not a bad idea from a user’s perspective. In fact, I am rather excited about it from a marketing standpoint. Facebook Graph promises to help users find people who have similar…
Pay-per-click (PPC) marketing works. With the right ads, landing pages, and targeted message, PPC delivers leads to attorneys. But is it always the right choice? When a law firm is weighing the benefits of PPC marketing against search engine optimization (SEO), they should consider the pros and cons of both. PPC marketing works during a…
Last year, Google shook the search engine optimization community with its anti-link fraud update, dubbed “Google Penguin,” and with Google Panda changes as continual updates to improve content quality. It was a tough spring, with effects that lingered well into summer. Is Google going to take a break in 2013? Probably not. In fact, they…
Law firms have, for the most part, accepted that having a website is a necessity. While some firms may need to start from scratch with a new website design project, many firms own domains that are more than a decade old, and are interested in creating a more modern look for a site that already…
With the heightened news cycle and the constant need by online and print media for content, the call for expert opinion, commentary and editorializing is at an all-time high. A media-savvy attorney can quickly get into the position of being the “go to” person on a number of legal issues, elevating his or her profile…
When you conduct a search using any search engine, you are presented with results that will ideally help you decide whether the returned web page is relevant to the information you need. Scrolling through your results, you will likely notice that some entries present you with more information than others, such as user reviews, pictures…
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