SEO
On July 18th, Google updated the “Link Schemes” section of Google Webmaster Guidelines. This section of their guidelines has been long overdue for a revision, as it had remained static throughout Google’s sweeping Panda and Penguin updates. Now, Google’s July update has many in a panic. The “unnatural links” section was updated to include: “Links…
If you like to take a hands-on approach to analyzing your web presence and tweaking your SEO strategy, you are probably already familiar with Google Analytics. This is a service that shows detailed statistics about how much traffic your site gets, where that traffic comes from, and the nature of the links that point to…
Branching Out Into Video Production for Online Marketing Though many law firms were previously reluctant to venture into the use of video as an Internet marketing tool, there have been two fairly significant market changes which have convinced them to take the plunge. YouTube, the ubiquitous video channel, was acquired by Google, which means video…
Three months ago, we talked briefly about how YouTube’s One Channel can help with law firm marketing. Creating YouTube videos is a great way to increase your firm’s online presence, and the new One Channel format optimizes your videos and your channel for mobile devices as well as computer screens. Now we will take a…
Attorney profile pages are too often just a resume-style list of bullet points that do not portray the personality of the attorney or create any personal connection with the potential client viewing them. How can attorneys create a better profile page, one that actually encourages the reader to contact the firm? Think of your profile…
Outlook.com is one of those applications that people seem to instantly either like or hate. However, it does have many helpful features, and it is worth a try to see whether you find that the benefits outweigh what some consider to be complications. Microsoft’s Outlook.com is free; compare it to Google Apps for Your Domain…
The rapidly increasing sophistication of search engines is changing the nature of SEO. The part of SEO that focuses on understanding how to game the search engines — without respect to improving the content or the user experience — is dying. Google’s stated mission is to “organize the world’s information.” To that end, Google and…
The number of people using the internet to find professional services is steadily increasing. For some, the internet is their first and primary research method. For others, it is a second choice after another strategy, such as seeking a word-of-mouth referral, does not pan out. Search engines are far and away the dominant source of…
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