SEO
“Publish or Perish” is usually the academic’s rallying cry, but now it’s yours to borrow. The axiom applies to content marketing as well as it does to professorship. If you’re new to the ideas of content marketing, you may have some basic questions. We’re here to help. WHAT So, to begin, what is “content marketing”?…
Any social network that can grow from a mere 25 million users to 540 million users in a little more than two years is not just a robust enterprise; it is a phenomenon that businesses will increasingly find to be a big plus. Judging by its less-than-enthusiastic reception in the business community and some of…
A website is only as effective as its ability to deliver leads. Reducing bounce rates is a vital step in building a productive website product. When a law firm succeeds in drawing potential clients to its website, a key goal is achieved. But getting traffic to show up on a website’s doorstep is only half…
The big marketing buzzword for most lawyers is “local.” The majority of firms practice predominantly in a particular region or metro area, making local exposure essential to the success of any marketing campaign. Once, local results were displayed only in the map listings (the lettered A-G listings at the top of the search results page).…
Word of mouth has always provided some of a firm’s best marketing. When a client vouches for your work and suggests it happily, others are bound to listen; the speaker is a real person, not a potentially manipulative commercial or a dismissible ad. A past client’s opinion of you can bolster the opinions of potential…
Your online marketing plan probably gives priority to placement in search engines, which have large audiences of local searchers and deliver most of your website’s traffic. But if you study your referring websites, you will notice that approximately 10 percent of your traffic is coming from a source with which you are all too familiar:…
There is no doubt about it: you’re busy. If your dream was to be a marketing professional, you wouldn’t have gotten your Juris Doctor. You could have saved a bundle by pursuing that business degree (the one that possessed far more abundant opportunities for employment, as your uncle kindly reminded you). But now, here you…
Google is keeping search marketers on their toes with frequent algorithm updates and personalized search improvements, Now, with Google Carousel, firms have an added opportunity to be featured in search engine results. This June, Google revamped the way that local businesses appear on its results pages. Google’s Carousel is a set of algorithms designed to…
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