SEO
The big marketing buzzword for most lawyers is “local.” The majority of firms practice predominantly in a particular region or metro area, making local exposure essential to the success of any marketing campaign. Once, local results were displayed only in the map listings (the lettered A-G listings at the top of the search results page).…
Word of mouth has always provided some of a firm’s best marketing. When a client vouches for your work and suggests it happily, others are bound to listen; the speaker is a real person, not a potentially manipulative commercial or a dismissible ad. A past client’s opinion of you can bolster the opinions of potential…
Your online marketing plan probably gives priority to placement in search engines, which have large audiences of local searchers and deliver most of your website’s traffic. But if you study your referring websites, you will notice that approximately 10 percent of your traffic is coming from a source with which you are all too familiar:…
There is no doubt about it: you’re busy. If your dream was to be a marketing professional, you wouldn’t have gotten your Juris Doctor. You could have saved a bundle by pursuing that business degree (the one that possessed far more abundant opportunities for employment, as your uncle kindly reminded you). But now, here you…
Google is keeping search marketers on their toes with frequent algorithm updates and personalized search improvements, Now, with Google Carousel, firms have an added opportunity to be featured in search engine results. This June, Google revamped the way that local businesses appear on its results pages. Google’s Carousel is a set of algorithms designed to…
FAQs (Frequently Asked Questions) are now fairly standard content on most websites, and for good reason: Potential clients are entering specific questions into search engines, rather than broad phrases. Having well thought-out FAQs on your site that have those questions listed will help your site rank higher and will draw potential clients who are interested…
Small and medium business owners know the importance of making it as easy as possible for customers to find them on Google and other search engines. In addition to strengthening their rankings for relevant search terms, they want to readily appear on location-based searches such as Google Maps. But many business owners are unaware of…
Your 2014 marketing plan should focus not just on rankings, but on your law firm’s brandingyou’re your variety of lead sources. At the end of each year, the tune “This Time Next Year” comes to mind. In the musical Sunset Boulevard, the song relates the thoughts of a group of fledgling actors as they share…
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