SEO
In just a few short months, I will be celebrating my ten-year anniversary with Bigger Law Firm’s parent company. In my front-row seat I’ve watched the search engine marketing industry change over the last decade. It has revealed more growth than we could fit in all of our publications combined. When reviewing statistics for our…
Google is getting better at ranking low-quality websites lower on every search results page. This is great news for law firms that place a high value on maintaining an informative, up-to-date, well-designed website. The latest changes to Google’s algorithm also mark a good occasion for firms to perform a complete review to make sure that…
Data from new reports inside Google Analytics can help you sharpen your marketing and bring in new cases. Here, you’ll find a primer on Google’s new Demographics and Interests Reports. Over the course of the last two years, legal and regulatory scrutiny of online user privacy has resulted in a slew of changes to the…
The 404 on 411 Errors Has it happened to you at least 404 times? You are finally checking out that life-changing website everyone at the office has been raving about. You click on a link only to receive the infamous “404 error.” You are officially all booted up with nowhere to go. Your webmasters may…
Recently, while organizing a search engine ranking report for a client, I was overcome with a sense of deja vu. With all of the frustrations caused by Google’s various Penguin and Panda updates, one thing has been pretty consistent: they know what you are looking for. The same changes that cause late nights and headaches…
Creating original content is key to enhancing your online presence. Blogs, social media updates and audiovisual content allow you to get the attention of people who are not already aware of your firm. A basic website, along with listings on map and directory services, is essential in allowing clients to find you if they are…
The popularity of a website and its authority can differ significantly, affecting a firm’s optimization goals for search engines. Google, the leading search engine, incorporates a number of different metrics into the algorithm that determines the order of its search results pages. One of these metrics, PageRank, measures how many other websites link to a…
When a website makes choices that go against Google’s Webmaster Guidelines, Link Schemes Guidelines, or Content Guidelines, Google may take action. If a website commits a crime that is outrageous and beyond reparation, the search engine may permanently delist the website. The website and all of its content will be removed from the index and…
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