SEO
Your marketing strategy should always focus on attracting your ideal client. What characteristics do your best clients share? Follow these three steps to uncover your firm’s optimum online marketing strategy. The launch of a law firm’s website marks a major event in that firm’s marketing strategy. With a website, a firm has the potential and…
Google is testing a new feature that incorporates live chat with businesses into local search results. With this added component, searchers would be able to use Google Hangouts to chat with a business they find through search directly through the search engine results page (SERP) itself. Although the feature is still experimental, it could have…
Constructing a robust link profile can improve both a law firm’s visibility and its credibility online. Not sure what a link profile is? You’re not alone – even though this crucial dimension of your online presence is likely the most important factor in determining your search ranking placements, it often gets overlooked. Backlinks, Anchor Text…
You’ve probably Googled your own firm at least a dozen times, and you know what the results look like. When you type in the name of your firm, you should get a representative flurry of your SEO efforts; it’s a bit easier to rank page one for your own name than it is for terms…
As the new year begins, taking stock of recent developments in the SEO world can inform a balanced SEO strategy in 2015 and beyond. The changes are numerous, but there is one key principle: while SEO techniques are still important, SEO must be centered on high-quality, relevant content in order to be effective. Hummingbird Google…
Despite the conventional wisdom that whatever appears online will remain online forever, that assumption does not mean that its relevance survives very long. For law firms’ search engine optimization, content marketing or any other form of web marketing, content relevance and freshness is essential. Relevant content that remains fresh for all of a firm’s website…
“The most valuable of all talents is that of never using two words when one will do.” Thomas Jefferson’s advice on concise writing is lost on many lawyers, who seem to have a special talent for using 10 words when one will do. Ruthless editing helps produce powerful writing, but for attorneys, Strunk & White’s…
Immortalized by Francis Ford Coppola’s The Godfather Part II (and ranking 58th on The American Film Institute’s list of the top 100 movie quotations) is Michael Corleone’s infamous line, “Keep your friends close, but your enemies closer.” Keep Your Friends Close . . . Several years ago, our legal marketing company determined that every law…
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