SEO
EmPower and attorney locator apps offer new opportunities for exposure Finding attorneys online via legal apps is not new, but some recent additions to the market are accelerating competition. Google is now showing apps in mobile search results, which provides an excellent opportunity for attorneys to reach potential clients who are increasingly using smartphones to…
How does Google judge mobile-friendliness in a post-Mobilegeddon world? Google began rolling out its most recent major algorithm update, hyperbolically dubbed Mobilegeddon, on April 21. The change only affected mobile searches, and it was feared it would drastically affect the rankings of websites that do not have a mobile-friendly version. Google quietly makes hundreds of…
Automated news production can be an effective marketing tool for your law firm One of the keys to building a superior law firm website is presenting high-quality content, and it is no coincidence that this is also an important factor in optimizing the firm’s website for search engines. The written content must be of the…
Your marketing strategy should always focus on attracting your ideal client. What characteristics do your best clients share? Follow these three steps to uncover your firm’s optimum online marketing strategy. The launch of a law firm’s website marks a major event in that firm’s marketing strategy. With a website, a firm has the potential and…
Google is testing a new feature that incorporates live chat with businesses into local search results. With this added component, searchers would be able to use Google Hangouts to chat with a business they find through search directly through the search engine results page (SERP) itself. Although the feature is still experimental, it could have…
Constructing a robust link profile can improve both a law firm’s visibility and its credibility online. Not sure what a link profile is? You’re not alone – even though this crucial dimension of your online presence is likely the most important factor in determining your search ranking placements, it often gets overlooked. Backlinks, Anchor Text…
You’ve probably Googled your own firm at least a dozen times, and you know what the results look like. When you type in the name of your firm, you should get a representative flurry of your SEO efforts; it’s a bit easier to rank page one for your own name than it is for terms…
As the new year begins, taking stock of recent developments in the SEO world can inform a balanced SEO strategy in 2015 and beyond. The changes are numerous, but there is one key principle: while SEO techniques are still important, SEO must be centered on high-quality, relevant content in order to be effective. Hummingbird Google…
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