SEO
A well-designed and content-rich website is necessary to move up in Google’s rankings, but that alone is usually not sufficient. Your law firm’s marketing team is probably keenly aware of the position of the firm’s website in search engine results pages for key search terms. Attention must be paid to search engine optimization (SEO), making…
Building a successful brand story involves creating an emotional connection with potential clients. Your brand story is a narrative that provides a glimpse of who you are as a law firm and fosters subsequent growth. Human-to-human connections are not only central to marketing but also to law firms. In essence, your firm works to solve…
Get Your Message Across with Interactive Content Not so long ago, websites were completely static, and the best a visitor could expect from them was text with some simple graphics. But modern websites feature many types of interactive content that create an engaging and memorable experience. Not only can interaction convey information more effectively, it…
Short Content Could Rank Higher The term “thin content” became an SEO industry buzzword two years ago when Google’s Panda update started pounding websites that contained content with no real user value. Thin content is often associated with short page length or low word count. But Google’s terms simply define it as content that provides…
The source code of the Internet has always been a loosely interpreted language, with each browser having their own take on how web pages should be rendered for users. The latest version of HTML is a huge improvement because it normalizes ideas that developers want to write once and work across all browsers. Standards matter…
EmPower and attorney locator apps offer new opportunities for exposure Finding attorneys online via legal apps is not new, but some recent additions to the market are accelerating competition. Google is now showing apps in mobile search results, which provides an excellent opportunity for attorneys to reach potential clients who are increasingly using smartphones to…
How does Google judge mobile-friendliness in a post-Mobilegeddon world? Google began rolling out its most recent major algorithm update, hyperbolically dubbed Mobilegeddon, on April 21. The change only affected mobile searches, and it was feared it would drastically affect the rankings of websites that do not have a mobile-friendly version. Google quietly makes hundreds of…
Automated news production can be an effective marketing tool for your law firm One of the keys to building a superior law firm website is presenting high-quality content, and it is no coincidence that this is also an important factor in optimizing the firm’s website for search engines. The written content must be of the…
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