SEO
Pay-per-click (PPC) advertising can be an effective and in some cases necessary addition to organic search marketing efforts. Only a certain amount of real estate exists on the first page of search results, and both Google and Bing have a vested interest in displaying paid listings prominently. According to an Advanced Web Rankings study, paid…
Any law firm engaging in online marketing will have to create content. Webpages, press releases, blog posts, FAQs, videos and social media content may all be part of the plan. But producing content blindly, just for the sake of having it, will not pay off. Your firm’s online content must be part of a larger…
Behold, the enigmatic backlink portfolio: probably the most important element of your website that isn’t getting its due diligence. Your profile of backlinks might sound like an ambiguous list, lurking in the back-alleys of the internet, but in reality it is the foundation of your website’s search placement and a vital component of your relationship…
A well-designed and content-rich website is necessary to move up in Google’s rankings, but that alone is usually not sufficient. Your law firm’s marketing team is probably keenly aware of the position of the firm’s website in search engine results pages for key search terms. Attention must be paid to search engine optimization (SEO), making…
Building a successful brand story involves creating an emotional connection with potential clients. Your brand story is a narrative that provides a glimpse of who you are as a law firm and fosters subsequent growth. Human-to-human connections are not only central to marketing but also to law firms. In essence, your firm works to solve…
Get Your Message Across with Interactive Content Not so long ago, websites were completely static, and the best a visitor could expect from them was text with some simple graphics. But modern websites feature many types of interactive content that create an engaging and memorable experience. Not only can interaction convey information more effectively, it…
Short Content Could Rank Higher The term “thin content” became an SEO industry buzzword two years ago when Google’s Panda update started pounding websites that contained content with no real user value. Thin content is often associated with short page length or low word count. But Google’s terms simply define it as content that provides…
The source code of the Internet has always been a loosely interpreted language, with each browser having their own take on how web pages should be rendered for users. The latest version of HTML is a huge improvement because it normalizes ideas that developers want to write once and work across all browsers. Standards matter…
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