SEO
Although they are popular features of attorney websites, the key question to ask is whether the average person cares about attorney ratings.
Many legal professionals overlook the value of press releases in their law firm marketing strategy. Press releases are useful for lawyers because they are a vehicle for drawing media attention to their firm, and thus attract potential clients and other legal professionals. They also highlight a lawyer’s expertise, provide content for their website and help…
Marketing software provider Moz claims that Google rewards the re-publishing of content. Google frequently performs tests to determine whether a piece of content was well-received by viewers, and it may position that piece of content on the first page of the results and determine how well it fares with a small amount of searchers. If…
In October, Bloomberg News reported on a new facet of Google’s search technology called RankBrain. RankBrain has been termed a form of artificial intelligence or machine learning with the potential to shake up the entire search engine and SEO industries. Google is being somewhat circumspect in how much it reveals about RankBrain. After all, the…
Google updated its algorithm fewer times in 2015 than it has in several years. Google makes hundreds of changes to its algorithm each year. Some are significant enough to cause substantial fluctuations in search engine results. After several years of heavily turbulent algorithm changes, Google settled down in 2015, releasing just five significant changes. Before…
Pay-per-click (PPC) advertising can be an effective and in some cases necessary addition to organic search marketing efforts. Only a certain amount of real estate exists on the first page of search results, and both Google and Bing have a vested interest in displaying paid listings prominently. According to an Advanced Web Rankings study, paid…
Any law firm engaging in online marketing will have to create content. Webpages, press releases, blog posts, FAQs, videos and social media content may all be part of the plan. But producing content blindly, just for the sake of having it, will not pay off. Your firm’s online content must be part of a larger…
Behold, the enigmatic backlink portfolio: probably the most important element of your website that isn’t getting its due diligence. Your profile of backlinks might sound like an ambiguous list, lurking in the back-alleys of the internet, but in reality it is the foundation of your website’s search placement and a vital component of your relationship…
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