Many legal professionals overlook the value of press releases in their marketing strategy.
Press releases are useful for lawyers because they are a vehicle for drawing media attention to their firm, and thus attract potential clients and other legal professionals.
They also highlight a lawyer’s expertise, provide content for their website and help build inbound links if they are distributed online through a newswire service.
Roxanne Minott is a staff contributor to Bigger Law Firm Magazine and legal content writer for Custom Legal Marketing.
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