SEO
Online reviews are an important part of a law firm’s marketing strategy. But attorneys may be reluctant to ask for reviews out of fear that these critiques will not reflect the message the firm wants to convey. While you cannot control what clients write, it is imperative that your firm take an active role in…
This year has been understatedly turbulent. Between Britain leaving the E.U., global terrorism, a toxic U.S. election cycle, and a cyber attack that disabled Twitter and a large chunk of the internet for half a day, few people will pine for the glory days of 2016. For search marketers, we had our own challenges. At…
Organization of information on web pages and throughout a website is the key to good results. A well-structured website with clearly organized code helps both visitors and search engines navigate through pages, enhancing user experience and Google’s ability to rank page content. Structured data enhances search engines’ ability to understand exactly what is on your…
Remarketing offers law firms an opportunity to recapture the elusive attention of website visitors who fail to convert to clients the first time around. Think of it as your second chance to appeal to your target audience. Getting people to your website is just the first step. Once visitors land on the site, they must…
For search engine marketers, link-building is one of the cornerstones of increasing PageRank. Link-building is the process of accruing links that are pointed back to the link-builder’s site. And PageRank is the benchmark of what, in Google’s opinion, constitutes a quality website. Typically, a site linking back to you is considered a vote of confidence…
For a law firm, being in the 3-pack (top 3 rankings in the map on the search results page) for your specific practice area’s keywords is the holy grail in search marketing. Achieving the map position requires a combination of onsite quality, offsite metrics, and Google’s local algorithm. Being on top can determine whether your…
There are a number of benefits to using cloud-based messenger services for client meetings. For instance, an app such as Skype allows lawyers to schedule meetings through a video conference, which provides flexibility that in-person meetings cannot. However with convenience comes security concerns that any lawyer using these and other online services must consider and…
Law firms seeking to connect with potential clients online know that publishing useful and intriguing content is indispensable. Blog posts, press releases, FAQs and articles are how firms engage and inform readers while also delivering the underlying message of their attorneys’ expertise in their field. One question that naturally arises is where to publish.
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