SEO
Despite the conventional wisdom that whatever appears online will remain online forever, that assumption does not mean that its relevance survives very long. For law firms’ search engine optimization, content marketing or any other form of web marketing, content relevance and freshness is essential. Relevant content that remains fresh for all of a firm’s website…
“The most valuable of all talents is that of never using two words when one will do.” Thomas Jefferson’s advice on concise writing is lost on many lawyers, who seem to have a special talent for using 10 words when one will do. Ruthless editing helps produce powerful writing, but for attorneys, Strunk & White’s…
Immortalized by Francis Ford Coppola’s The Godfather Part II (and ranking 58th on The American Film Institute’s list of the top 100 movie quotations) is Michael Corleone’s infamous line, “Keep your friends close, but your enemies closer.” Keep Your Friends Close . . . Several years ago, our legal marketing company determined that every law…
LinkedIn’s publishing platform is one of the newer blogging platforms available for a law firm to maximize its exposure. Launched at the beginning of 2014, LinkedIn’s platform is designed to showcase professional interests and expertise. It is an ideal way to build authority in a particular niche like medical malpractice, personal injury, bankruptcy or family…
Jason Bland, co-founder of Adviatech Corp. and Bigger Law Firm magazine, on the lessons learned from recent upheavals in Google search standards, and on how to build a more visible website now. Bland starts our interview about link building with a story that is not at all about link building. He tells me about a…
Successful marketers differentiate their products or services from any that their rivals provide — a principle as valid for law firm marketing as it is for any industry. Any marketing method that allows an attorney to stand out from other lawyers gives him or her a major leg up on the competition, and Udemy is…
Social media marketing has changed the way consumers communicate with brands. With over 255 million users, Twitter allows firms to create and execute effective growth strategies. The main business purpose of the site is to target an existing customer base and to get word-of-mouth going through engagement and outreach. Among the most helpful tools is…
Using Your Dollars to Reach the Right Audience First When your firm is budgeting for a marketing campaign, you want to make sure the message will be heard by the right people. More than most, attorneys know that their niches are hard to explain. They understand that what appeals to one sector of potential clients…
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