SEO
Stop guessing about what the future may hold for your website’s ranking. Get some (real) advice instead. After months of anticipation, fear mongering, and speculative coverage of Google’s most recent attack on spam (dubbed Penguin 2.0), the search giant finally released it at the end of May. The problem that many law firms are dealing…
Google+, Google Authorship and Google Author Rank have the power to transform your law firm marketing online efforts. Google+ is a unique social media platform, but many law firms already using Twitter and Facebook have expressed doubt that it might be important to their marketing efforts. It’s just one more social media platform, and the…
The recent updates in Google’s algorithm have led to a number of search marketers to fall to their knees, face the Google in the sky and ask, “What do you want from me?” Marketers are feeling a little misguided. We have been told for years that quality links and hyperlinked keyphrases were the way to…
Your blog is a great outreach tool to increase the public’s awareness of your firm. But you probably would love to get a few more readers. And perhaps your writing could use a little polish. Check out these tips and give your blog some extra attention. What Your Blog Should and Should Not Be First,…
An integrated marketing strategy is essential for law firms that want to grow. The rapid pace of change in communication technology means that law firms need to have a comprehensive plan that includes a number of different marketing avenues, all of which need to be considered as part of the whole. Here we look at…
This month, we speak with Dave Kerpen of social media marketing firm Likeable Media about writing. How can attorneys become better writers? Dave Kerpen’s February 2013 LinkedIn article, “Want To Be Taken Seriously? Become a Better Writer” hit a viral nerve, prompting thousands of comments from all over the professional network. “Your writing is a…
As smart phones have proliferated, more and more people are conducting online searches with their mobile devices rather than a desktop computer. This includes not only on-the-go searches such as nearby restaurants, but also law firms. Is your firm’s website optimized for mobile search? Why Mobile Search Matters It is estimated that about 25 percent…
Getting social with Facebook, Twitter, or Google + followers comes down to more than just posting updates on a business page. Social media marketing is about two-way communication. At times, engaging the potential lead or current client can be tricky, especially when encouraging them to post a comment or share a post. Many law firms…
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