SEO
Effective attorney videos focus on the client, not the firm. Clients and prospects need to know how you can help them solve their problem and move forward with their lives. As technology becomes more accessible and Internet connections speedier, more law firms are experimenting with using videos as sales tools. Incorporating video into an attorney…
This month we talk to life-long independent filmmaker Raymond Daigle, the producer, director and editor, at his San Francisco Bay Area-based video production company, Daigle Digital. Online at DaigleDigital.com. There was a time when attorneys left the on-camera work to their television doppelgangers and the few brave colleagues who ventured into late night television advertising.…
Google has been doing a lot of updates over the last year (named Panda and Penguin) to weed out search engine optimizing cheaters. From content spam to link schemes, they are modifying their algorithm to stop rewarding cheating websites. This year’s Penguin update has rocked the rankings and helped a lot of our clients move…
Online press releases are one of the greatest tools for law firm marketing. Unlike traditional press releases, you will not be at the whim of a discriminating editor. Instead, your news is going directly to your target clientele. That means, you should write your news releases like a journalist and not a marketer. Nobody wants…
Relatively small computers were becoming common place in the 80’s but it wasn’t until the 90’s that the Internet was readily available and affordable for the common user. To use the Internet, you could not merely plugin the phone line and start surfing, you had to access the Internet via a web browser. In 1990,…
When building your social media presence, rule number one is to make sure you are branding your firm consistently across all networks. Look at your business card. Now look at your website. Do they look like they belong together? Do they look like they were designed with the same branding in mind, or do they…
What’s in a name? The question, immortalized by Shakespeare’s Juliet has myriad answers, especially when it comes to naming your law firm. As more attorneys have begun pursuing specialized practice niches, the traditional approach of stringing together the partners’ surnames has sometimes been sidestepped in favor of names that are inherently more evocative of the…
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