SEO
Google has been doing a lot of updates over the last year (named Panda and Penguin) to weed out search engine optimizing cheaters. From content spam to link schemes, they are modifying their algorithm to stop rewarding cheating websites. This year’s Penguin update has rocked the rankings and helped a lot of our clients move…
Online press releases are one of the greatest tools for law firm marketing. Unlike traditional press releases, you will not be at the whim of a discriminating editor. Instead, your news is going directly to your target clientele. That means, you should write your news releases like a journalist and not a marketer. Nobody wants…
Relatively small computers were becoming common place in the 80’s but it wasn’t until the 90’s that the Internet was readily available and affordable for the common user. To use the Internet, you could not merely plugin the phone line and start surfing, you had to access the Internet via a web browser. In 1990,…
When building your social media presence, rule number one is to make sure you are branding your firm consistently across all networks. Look at your business card. Now look at your website. Do they look like they belong together? Do they look like they were designed with the same branding in mind, or do they…
What’s in a name? The question, immortalized by Shakespeare’s Juliet has myriad answers, especially when it comes to naming your law firm. As more attorneys have begun pursuing specialized practice niches, the traditional approach of stringing together the partners’ surnames has sometimes been sidestepped in favor of names that are inherently more evocative of the…
Growing with the ‘Likes’ of many. It would seem that Facebook’s highly anticipated IPO did little more than exploit naive investors and experienced traders that were giddy to buy into the “next Google”. While the company, Facebook Inc. is dealing with some public relations challenges, the website, Facebook.com is doing just fine. Investor and market…
Online marketing is social. How influential is your firm? Times are a changing: online marketing is no longer just about how well a website is optimized to encapsulate focused keywords. It is now also about how well a website is positioned for global search engine optimization and how it communicates with social media. Over the…
In recent years, the Internet has progressively been serving as a great equalizer, giving both large and small firms increased access to a growing client base. According to a recent study published by Hubspot, 78% of Internet users in need of a product or service conduct research online. And firms can no longer assume that…
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