SEO
Growing with the ‘Likes’ of many. It would seem that Facebook’s highly anticipated IPO did little more than exploit naive investors and experienced traders that were giddy to buy into the “next Google”. While the company, Facebook Inc. is dealing with some public relations challenges, the website, Facebook.com is doing just fine. Investor and market…
Online marketing is social. How influential is your firm? Times are a changing: online marketing is no longer just about how well a website is optimized to encapsulate focused keywords. It is now also about how well a website is positioned for global search engine optimization and how it communicates with social media. Over the…
In recent years, the Internet has progressively been serving as a great equalizer, giving both large and small firms increased access to a growing client base. According to a recent study published by Hubspot, 78% of Internet users in need of a product or service conduct research online. And firms can no longer assume that…
Get away from predictable content. One of the most effective ways to make your firm stand out is to create and maintain a distinct voice in all marketing touch points. People need your legal services because of your education, experience, expertise and ability to reason through unexpected legal challenges. To put it much more simply,…
Not quite rocket science, but more than just a website. Attorneys can be slow to adapt to change, and nowhere is that more apparent than in the world of online marketing. While there are still a few holdouts who have no online presence at all, most firms have learned that in today’s world, your firm’s…
Law firm marketing is a process. The formula that produces results for one law firm may not be exactly what works for another. In order to generate the most effective strategy, attorneys and their marketing teams must continuously ask questions and monitor outcomes. Using a creative mix of solutions to drive people to your firm’s…
Chances are when you went into law school, you had certain goals you wanted to achieve – some area of interest or passion. While I certainly respect the need for general practice attorneys, when marketing yourself online, you will need to focus. Get off on the right foot. If you are just setting up your…
Law firms have a special challenge when creating a brand because the competition often is fierce and the customers have no interest in paying attention to the market until they are desperate for the service. This means the amount of time a firm gets to spend with a potential customer can be fleeting. The first…
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