SEO

Virtual Impression: The Structure of Conversion

 

Law firm marketing is a process. The formula that produces results for one law firm may not be exactly what works for another. In order to generate the most effective strategy, attorneys and their marketing teams must continuously ask questions and monitor outcomes. Using a creative mix of solutions to drive people to your firm’s…

Advice for the Startup Law Firm

 

Chances are when you went into law school, you had certain goals you wanted to achieve – some area of interest or passion. While I certainly respect the need for general practice attorneys, when marketing yourself online, you will need to focus. Get off on the right foot. If you are just setting up your…

Firms with a Quality Brand can Use it to Grow Business

  

Law firms have a special challenge when creating a brand because the competition often is fierce and the customers have no interest in paying attention to the market until they are desperate for the service. This means the amount of time a firm gets to spend with a potential customer can be fleeting. The first…

21st Century Business Development: Firms Must Draw Clients in Through Savvy Internet Marketing

A successful 21st century law firm needs to be savvy at ecommerce. Firms will always get some business the old fashioned way, but how much business a firm will get will depend on how committed the firm is to getting it through the Internet. More people are shopping for a greater variety of services online…

The Marketing Power of Focus Groups

 

Focus groups can help realign your law firm marketing and messaging for success. Whether your firm is just starting out or is a long-standing presence in your area, it is important to always have a strong pipeline of new clients. Sometimes firms have explored many marketing tactics and yet the phone is not ringing and…

The Trouble with Google Places

It has been a year and a half since Google made Google Places (formerly Google Local) an integrated part of their search results. Prior to this change, Google would display local listings at the top of a search page listed A-G, then display natural SEO results below that. Then they merged the local listings with…

Ask an Expert: Twitter and Client Development King Kevin O’Keefe

 

How important is Twitter? Kevin O’Keefe put it this way in one of his blog posts: “In addition to Twitter possibly being the single biggest personal branding tool since the television, Twitter provides lawyers a powerful information network and relationship building tool.” That’s a powerful statement — but it’s one that is on the mark.…

Optimization Obiter Dicta: Let’s Keep In Touch

  

Law firms spend a lot of money getting potential clients to call or contact them. From the local Yellow Pages that can cost thousands of dollars a month, to bus wrapping and taxicab ads, to billboards and of course online marketing, the investment can add up. Some mid-size law firms are spending upwards of $1…

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