SEO

YouTube: A Mandatory Social Networking Opportunity for Lawyers

 

Your firm runs a high risk of missing out on the mobile wave of the future that carries with it trillions of potential clients if you are not using social media to get your message out. Believe it or not, one form of social media will help potential clients get a feel for your firm…

Search Goes Social

 

Throughout history, getting more customers has always been about being first in line. That is why ACME sold so many gadgets to Wile E. Coyote and it’s why no company ever named itself ZZZ Appliance Repair. In the age of search engines, the alphabet is largely irrelevant. An entire industry has devoted itself to helping…

Find Your Niche Expertise & Market it for More Clients and Financial Benefits

  

Solo lawyers and those in big firms have more competition than ever for their services and expertise. Allegiances to firms are fading as businesses and individuals are looking for the best value for their money. Not only are people looking for the best fees, but they want the highest level of expertise they can get.…

Increase Website Traffic and Links with Political Content

Your wise elders may have told you to “never mix business with politics and religion”. Generally speaking, this is a sound philosophy. People tend to be a little touchy about another person’s views regarding eternal damnation and the role government should play in our lives. However, lawyers are in a different position. Regardless of what…

Think and Write Rich – How compelling content improves search engine ranking and conversion.

Think laterally to write compelling content. SEO marketing and rich content must be concise and compelling to attract readers and clients. Feature will go over how to think laterally when it comes to content ideas, pick up on hot trends for storylines, and how rich content can help resolve marketing & business development challenges. At…

Your Law Firm and the QR Code

Law firm marketing campaigns can use QR codes to attract more mobile users and potential clients. QR codes are the latest tool for legal firms to increase results in their marketing campaigns, and the best thing about them is how fast, effective and versatile they are. They can be used in emails, snail mail, for…

Search Engine Optimization: Cheaters Always Win… But Only At First

Search engine optimization is much like a very large single parent family with a bunch of overachieving children. Each child is trying to get the attention of the one parent. In this case, the parent is Google. One by one, the children (websites) stand on their head, get endorsements from some of the other children,…

How To: Create an Online Media Room

  

The media page on a law firm’s website is an excellent resource for reporters looking for information about the practice, but it is going to be read by more than just the press. A media room or press room is traditionally the place where the most up-to-date information can be found about a company, so…

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