SEO

How To: Create an Online Media Room

  

The media page on a law firm’s website is an excellent resource for reporters looking for information about the practice, but it is going to be read by more than just the press. A media room or press room is traditionally the place where the most up-to-date information can be found about a company, so…

How Podcasting and iTunes Can Change Your Law Practice

 

Multimedia can give your law firm an edge over the competition. An important part of a multimedia marketing campaign is podcasting. Yes, even lawyers who barely have time to answer all their calls can do podcasts, and they really should because they have the potential to attract new clients, land invitations to speak at a…

Getting Multiple Websites Listing in Google Places

Last month, I offered insight on how Google is forcing lawyers to have just one website by not allowing them to attach more than one URL to their Google Places profile. This causes a special challenge for lawyers who have multiple websites to focus on multiple, unrelated practice areas. If you are a law firm,…

How To Host a Free Web Conference

 

Collaborate with colleagues and clients, reach out to new prospects and make productive connections for your firm. Holding a conference online can transform the possibilities of collaborating with colleagues, speaking with clients, and reaching out to new prospects for cases and referrals. With simple applications that are free, a law firm can host a web…

Make Connections With Online Video Marketing

New York-based medical malpractice and personal injury lawyer Gerald Oginski started doing online videos back in 2006 to help drum up potential clients. It was out of necessity, really. “Most of the attorneys were using the same crappy advertising to market their services,” said Oginski, who has gone on to create more than 500 such…

The Large and the Small of Attorney Website Design

 

Websites are simultaneously getting bigger for desktops while shrinking for mobile devices. Optimize your web presence by designing for both. Back in the ancient online days of the late 1990s and early 2000s, web designers, marketing firms and the attorneys they worked for enjoyed a simpler time. Many people still relied on traditional yellow page…

Search Engine Optimization Obiter Dicta

Google Places Attempts to Keep Lawyers Monogamous with Their Website Last year, Google merged their local listings with their natural search engine results visible for most popular metro keywords. When someone used to Google something like Boston personal injury lawyer, they would see a map at the top with letters A through G noting various…

Is Your Online Strategy Holding You Back?

Neglecting your online marketing can have unintended consequences. Combat them by keeping your law firm’s message fresh, modern and consistent. Lawyers often spend days refining their expensive television ads. From the choice of professional attire to tone of voice, the ad encompasses all the fine points of who you are as an attorney and what…

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