SEO
Your wise elders may have told you to “never mix business with politics and religion”. Generally speaking, this is a sound philosophy. People tend to be a little touchy about another person’s views regarding eternal damnation and the role government should play in our lives. However, lawyers are in a different position. Regardless of what…
Think laterally to write compelling content. SEO marketing and rich content must be concise and compelling to attract readers and clients. Feature will go over how to think laterally when it comes to content ideas, pick up on hot trends for storylines, and how rich content can help resolve marketing & business development challenges. At…
Law firm marketing campaigns can use QR codes to attract more mobile users and potential clients. QR codes are the latest tool for legal firms to increase results in their marketing campaigns, and the best thing about them is how fast, effective and versatile they are. They can be used in emails, snail mail, for…
Search engine optimization is much like a very large single parent family with a bunch of overachieving children. Each child is trying to get the attention of the one parent. In this case, the parent is Google. One by one, the children (websites) stand on their head, get endorsements from some of the other children,…
Multimedia can give your law firm an edge over the competition. An important part of a multimedia marketing campaign is podcasting. Yes, even lawyers who barely have time to answer all their calls can do podcasts, and they really should because they have the potential to attract new clients, land invitations to speak at a…
Last month, I offered insight on how Google is forcing lawyers to have just one website by not allowing them to attach more than one URL to their Google Places profile. This causes a special challenge for lawyers who have multiple websites to focus on multiple, unrelated practice areas. If you are a law firm,…
Collaborate with colleagues and clients, reach out to new prospects and make productive connections for your firm. Holding a conference online can transform the possibilities of collaborating with colleagues, speaking with clients, and reaching out to new prospects for cases and referrals. With simple applications that are free, a law firm can host a web…
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