SEO
A successful 21st century law firm needs to be savvy at ecommerce. Firms will always get some business the old fashioned way, but how much business a firm will get will depend on how committed the firm is to getting it through the Internet. More people are shopping for a greater variety of services online…
Focus groups can help realign your law firm marketing and messaging for success. Whether your firm is just starting out or is a long-standing presence in your area, it is important to always have a strong pipeline of new clients. Sometimes firms have explored many marketing tactics and yet the phone is not ringing and…
It has been a year and a half since Google made Google Places (formerly Google Local) an integrated part of their search results. Prior to this change, Google would display local listings at the top of a search page listed A-G, then display natural SEO results below that. Then they merged the local listings with…
How important is Twitter? Kevin O’Keefe put it this way in one of his blog posts: “In addition to Twitter possibly being the single biggest personal branding tool since the television, Twitter provides lawyers a powerful information network and relationship building tool.” That’s a powerful statement — but it’s one that is on the mark.…
Your firm runs a high risk of missing out on the mobile wave of the future that carries with it trillions of potential clients if you are not using social media to get your message out. Believe it or not, one form of social media will help potential clients get a feel for your firm…
Throughout history, getting more customers has always been about being first in line. That is why ACME sold so many gadgets to Wile E. Coyote and it’s why no company ever named itself ZZZ Appliance Repair. In the age of search engines, the alphabet is largely irrelevant. An entire industry has devoted itself to helping…
Solo lawyers and those in big firms have more competition than ever for their services and expertise. Allegiances to firms are fading as businesses and individuals are looking for the best value for their money. Not only are people looking for the best fees, but they want the highest level of expertise they can get.…
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