SEO

Make Connections With Online Video Marketing

New York-based medical malpractice and personal injury lawyer Gerald Oginski started doing online videos back in 2006 to help drum up potential clients. It was out of necessity, really. “Most of the attorneys were using the same crappy advertising to market their services,” said Oginski, who has gone on to create more than 500 such…

The Large and the Small of Attorney Website Design

 

Websites are simultaneously getting bigger for desktops while shrinking for mobile devices. Optimize your web presence by designing for both. Back in the ancient online days of the late 1990s and early 2000s, web designers, marketing firms and the attorneys they worked for enjoyed a simpler time. Many people still relied on traditional yellow page…

Search Engine Optimization Obiter Dicta

Google Places Attempts to Keep Lawyers Monogamous with Their Website Last year, Google merged their local listings with their natural search engine results visible for most popular metro keywords. When someone used to Google something like Boston personal injury lawyer, they would see a map at the top with letters A through G noting various…

Is Your Online Strategy Holding You Back?

Neglecting your online marketing can have unintended consequences. Combat them by keeping your law firm’s message fresh, modern and consistent. Lawyers often spend days refining their expensive television ads. From the choice of professional attire to tone of voice, the ad encompasses all the fine points of who you are as an attorney and what…

Put Down the Gavel and No One Gets Hurt

 

Everyone knows that lawyers go to courthouses and judges use gavels. Moving beyond such law firm marketing stereotypes is a good practice. A law firm’s website works 24 hours a day, seven days a week as a non-stop brand ambassador. It is open for business when the firm is not, and communicates with prospects, converts…

Ask an Expert: Websites Errors Attorneys Should Never Make

 

This month we talk to Jason Bland, founder of Bigger Law Firm™ to get his take on what websites errors an attorney should never make nor repeat. “I review a lot of law firm websites every week and see things that will hurt an attorney’s credibility, SEO ratings, and profits if they keep making these…