SEO
The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ask a friend or relative when trying to find a lawyer, and seven percent said they would search on the internet. In 2014, 38 percent said they…
Groupwise scoring functions using deep neural networks: New Google experiment may change the way webpages are ranked. Deciphering Google’s search algorithms so clients’ sites can perform well on search engine results pages (SERPs) has always been at the heart of a search marketer’s job. However, this is easier said than done. Google never formally announces…
Early June, Google released a change to how search results are handled and displayed. On the surface, the latest change seems like an oxymoron. Limiting search results to two pages per domain for more diversity begs the question of: What happens if a search query is relevant to more than one page in the domain…
Think back to your college psychology classes. Remember Maslow’s hierarchy of needs, the theory that states our human needs must be met in a certain order? For example, something like being respected by one’s peers does not matter if physiological needs like breathing and eating are not being met. Just as Maslow so neatly organized…
Creating quality online content is probably one of a law firm’s biggest goals. Getting it to potential clients in a way that appeals to them is another. They are separate concepts, separate arts and likely also separate teams at your firm. Even though SEO and content writing are complicated in different ways, they share a…
Most lawyers understand the importance of having a good marketing plan. But what many may not realize is that there is no formula for the perfect marketing mix guaranteed to work for all law firms. Adopting a singular, one-size-fits-all approach to marketing would mean ignoring the fact that no two law firms are the same.…
UPDATE: April 15, 2019 Google says they fixed the de-indexing bug but now are reporting issues within Google Search Console. Search Console is still recovering from the indexing issue we reported on last week. As a result, index coverage and enhancement reports were not updated recently & URL Inspector might not reflect live status, at…
The primary reasons a law firm creates and maintains a website is to inform users of their practice areas and give prospective clients an opportunity to contact them about their accident or injury. In order to inform users effectively, quality content is needed. This could come in the form of blogs, FAQs or pages. To…
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