SEO
Getting a bad review from a disgruntled client is not a unique occurrence. Bad reviews can erode a law firm’s local ranking, tarnish a law firm’s reputation and dissuade potential clients from hiring the firm. A law firm cannot prevent a client from writing a bad review, but the firm’s response can turn a negative…
Google recommends web pages make ample use of structured data. This both allows its algorithm to better interpret the page and makes the page eligible to be displayed in graphic results, which are the row of listings accompanied by images that sometimes appear at the top of the results page. Law firms can use structured…
While thinking about how to drum up more business and grow your practice, you have likely performed a fair number of Google searches to see how your rankings stack up against the competition for various relevant search phrases. You have performed these targeted searches from the comfort of your office, and even if you did…
The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ask a friend or relative when trying to find a lawyer, and seven percent said they would search on the internet. In 2014, 38 percent said they…
Groupwise scoring functions using deep neural networks: New Google experiment may change the way webpages are ranked. Deciphering Google’s search algorithms so clients’ sites can perform well on search engine results pages (SERPs) has always been at the heart of a search marketer’s job. However, this is easier said than done. Google never formally announces…
Early June, Google released a change to how search results are handled and displayed. On the surface, the latest change seems like an oxymoron. Limiting search results to two pages per domain for more diversity begs the question of: What happens if a search query is relevant to more than one page in the domain…
Think back to your college psychology classes. Remember Maslow’s hierarchy of needs, the theory that states our human needs must be met in a certain order? For example, something like being respected by one’s peers does not matter if physiological needs like breathing and eating are not being met. Just as Maslow so neatly organized…
Creating quality online content is probably one of a law firm’s biggest goals. Getting it to potential clients in a way that appeals to them is another. They are separate concepts, separate arts and likely also separate teams at your firm. Even though SEO and content writing are complicated in different ways, they share a…
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