SEO
The value of podcast transcripts lies in more than just one reason, hearing it correctly as it was said. Like the famous misheard lyrics of Jefferson Starship: “We built this city on sausage rolls,” which is really “We built this city on rock and roll.” Or the badly garbled “A year has passed since I…
When search engine optimization (SEO) companies mention keywords and research in the same sentence, a lot of eye rolls happen. Everyone knows how difficult it is to find the right keywords, right? There is this guideline and that guideline. Higher ranking numbers. Lower ranking numbers. Long-tail keywords, niche keywords, competitive keywords and – then there…
The way people find products and services online is changing. Rather than typing a few words in a search screen box, people ask questions of their voice assistants and other apps. Voice search began with questions about the weather and directions. Now people ask Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortona and Google Assistant about anything,…
Staying on top of the new Google search developments is crucial for a law firm’s success. Marketing, especially online marketing, is a massive expense for many law firms, and for a good reason; one-third of all law firm clients begin their search for an attorney online. According to the most recent statistics, law firms are…
Improving search engine optimization (SEO) helps law firms improve their search engine result page (SERP) ranking and get more organic traffic coming to its website. Identifying what keywords to use on its web pages assists law firms in increasing their SERP ranking. Keywords remain important, but law firms should consider topic clusters. Using topic clusters…
Law firms target potential clients in their advertisements, on their social media sites and on search engine results pages. What happens when the user clicks on the firm’s website? The user is directed to one of the firm’s landing pages. This is where a law firm needs to make a good first impression on the…
Branding is important to a law firm, but in the context of getting new clients, search engine optimization (SEO) is the key. When people search for an attorney on their phone, tablet, laptop or computer, they do not search for a law firm’s name. They speak or type in keywords to find a particular type…
Google I/O, the search giant’s developer conference, is held annually in May. The three-day event is located at the Shoreline Amphitheatre in Mountain View. Many of Google’s most renowned products and features are introduced to the general public at this event. Because the Google search engine is the company’s primary venue for income, many marketers…
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