SEO
Staying on top of the new Google search developments is crucial for a law firm’s success. Marketing, especially online marketing, is a massive expense for many law firms, and for a good reason; one-third of all law firm clients begin their search for an attorney online. According to the most recent statistics, law firms are…
Improving search engine optimization (SEO) helps law firms improve their search engine result page (SERP) ranking and get more organic traffic coming to its website. Identifying what keywords to use on its web pages assists law firms in increasing their SERP ranking. Keywords remain important, but law firms should consider topic clusters. Using topic clusters…
Law firms target potential clients in their advertisements, on their social media sites and on search engine results pages. What happens when the user clicks on the firm’s website? The user is directed to one of the firm’s landing pages. This is where a law firm needs to make a good first impression on the…
Branding is important to a law firm, but in the context of getting new clients, search engine optimization (SEO) is the key. When people search for an attorney on their phone, tablet, laptop or computer, they do not search for a law firm’s name. They speak or type in keywords to find a particular type…
Google I/O, the search giant’s developer conference, is held annually in May. The three-day event is located at the Shoreline Amphitheatre in Mountain View. Many of Google’s most renowned products and features are introduced to the general public at this event. Because the Google search engine is the company’s primary venue for income, many marketers…
Getting a bad review from a disgruntled client is not a unique occurrence. Bad reviews can erode a law firm’s local ranking, tarnish a law firm’s reputation and dissuade potential clients from hiring the firm. A law firm cannot prevent a client from writing a bad review, but the firm’s response can turn a negative…
Google recommends web pages make ample use of structured data. This both allows its algorithm to better interpret the page and makes the page eligible to be displayed in graphic results, which are the row of listings accompanied by images that sometimes appear at the top of the results page. Law firms can use structured…
While thinking about how to drum up more business and grow your practice, you have likely performed a fair number of Google searches to see how your rankings stack up against the competition for various relevant search phrases. You have performed these targeted searches from the comfort of your office, and even if you did…
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