SEO
Most lawyers understand the importance of having a good marketing plan. But what many may not realize is that there is no formula for the perfect marketing mix guaranteed to work for all law firms. Adopting a singular, one-size-fits-all approach to marketing would mean ignoring the fact that no two law firms are the same.…
UPDATE: April 15, 2019 Google says they fixed the de-indexing bug but now are reporting issues within Google Search Console. Search Console is still recovering from the indexing issue we reported on last week. As a result, index coverage and enhancement reports were not updated recently & URL Inspector might not reflect live status, at…
The primary reasons a law firm creates and maintains a website is to inform users of their practice areas and give prospective clients an opportunity to contact them about their accident or injury. In order to inform users effectively, quality content is needed. This could come in the form of blogs, FAQs or pages. To…
One negative review can affect an otherwise golden reputation online, and potential clients are watching. Everyone has heard the old saying about first impressions and how you never get a second chance to make one. In the digital age, however, you are often not quite the one in control of that first impression. Rather, your…
In a world where seemingly everyone has to be a content producer, your ability to find interesting sources can set your work apart, and give it a leg up. No matter how good you and your team are at brainstorming and thinking creatively, there is a good chance that someone else has already written about…
Search engine optimization (SEO) is integral to making sure online content is seen, and that it reaches the right people. One of the toughest challenges that copy writers face is writing content that is optimized for search engines yet will also appeal to people. Focusing exclusively on the technical aspects of SEO means neglecting the…
No matter how good your web page’s SEO content is, if your page load speed is slow, potential readers will get frustrated with waiting and will leave. They will easily bounce to the next search item on the list and you may have just lost a lifelong client or customer. Therefore, page speed is a…
The old days of creating a simple website to promote a law firm’s practice are over. Now, law firms need to personalize their websites to better provide relevant content that resonates with a wide range of people. When potential clients miss relevant information or do not find the website at all, law firms lose opportunities…
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