SEO
An effective marketing strategy must be multifaceted. Law firms should build authority, trust and brand recognition. They must generate traffic to their websites and turn visitors into leads. With so many marketing tactics available, firm resources can be spread thin. Here are five statistics that divulge constructive advice on where to focus your firm’s marketing…
A law firm’s marketing plan serves as a roadmap to help attorneys work toward the vision they have for the development of their practice. Creating a plan takes the guesswork out of promotional efforts by providing direction and structure to marketing activities. Developing the branding of a law firm is a collaborative process that often…
More than half of consumers use the internet to look for local businesses. Therefore, having a strong online presence and competing for local traffic is necessary for law firms to prosper. As your law firm allocates time and resources to enhance its online search visibility, the benchmark for ranking well is increasing exponentially due to…
While third party validation feels amazing, rather than simply enjoying the attention because of your law firm’s success, take the time to boost your media presence after you have received that first press mention. Positive press mentions make law firms stand out against competition. They add to a firm’s reputation and name recognition while helping…
Your content is a key component in attracting visitors and gaining leads. As such, it must be kept fresh and relevant. Your website likely contains a variety of content, which has been written at different times throughout its history. Some may even have been produced before your firm had a website, and has been repurposed…
Law firm websites rely heavily on search engines for traffic. As a result, a Google penalty can hurt a site’s web presence by demoting its ranking among search results. Google is designed to reward websites that follow its guidelines and punish those that try to outsmart the system. Websites that violate basic SEO rules risk…
Google makes continuous adjustments to not only its search algorithm, but also its search results pages. It experiments with the position and number of ads, the display of local search results, social media posts and news items, among other features. Competition for coveted top spots in organic search results is increasing, and the number of…
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How to Promote Your Content Effectively
Many companies are unsuccessful at the promotional aspect of content marketing. They mistakenly believe that creating and posting content on social networks is enough for them to obtain positive feedback and attract new clients. However, that is unlikely to occur without content promotion efforts by the company. Lawyers should think about promotion from the time…