SEO
Your content is a key component in attracting visitors and gaining leads. As such, it must be kept fresh and relevant. Your website likely contains a variety of content, which has been written at different times throughout its history. Some may even have been produced before your firm had a website, and has been repurposed…
Law firm websites rely heavily on search engines for traffic. As a result, a Google penalty can hurt a site’s web presence by demoting its ranking among search results. Google is designed to reward websites that follow its guidelines and punish those that try to outsmart the system. Websites that violate basic SEO rules risk…
Google makes continuous adjustments to not only its search algorithm, but also its search results pages. It experiments with the position and number of ads, the display of local search results, social media posts and news items, among other features. Competition for coveted top spots in organic search results is increasing, and the number of…
One of the more interesting legal questions raised by digital technologies is this: Can the government compel a person to divulge the password to an encrypted computer without violating the Constitution’s protection against compelled self-incrimination? The question, which rarely arose a decade ago, is appearing with increasing frequency as full disk encryption becomes the default…
Blogs are a common feature on many law firm websites. Lawyers have various reasons for blogging, but one of the most common motivations is search engine optimization (SEO). Blogging can boost SEO by strengthening your law firm website’s position as a reliable source that answers your potential clients’ questions. Optimizing blog posts for search engines…
Online advertising is often criticized for failing to serve the needs of consumers. Articles, videos, banners and other ad content are designed to advance the objectives of the corporations that finance them, without any respect for user experience. Users have started to abandon videos due to pre-roll ads that are excessively long and uninteresting. Visitors…
I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If you have searched in your local market to see your ranking, you have probably come across a competitor stuffing keywords into its title and being…
People visit law firm websites on a variety of devices, the sizes of which range from a small smartwatch to a generously sized television monitor. In order to maximize user experience, websites need to be constructed to accommodate those broad ranges and ensure each interaction with the site as is easy as possible. Enter responsive…
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