SEO
The only constant in the realm of search engine optimization (SEO) is change. SEO standards have evolved so much over the years that it can be difficult to separate fact from the misinformation that is widely circulated online. Most SEO myths revolve around Google, which is the primary source of traffic for most websites. The…
With YouTube, Facebook Watch and the recently launched IGTV, reaching potential clients through video is easier than ever, making now the perfect time for your law firm to develop a video marketing strategy. Do not fear, putting together a video marketing strategy can be accomplished by following a couple of simple steps. 1. Understand the…
For Organic and Paid Campaigns. A strong online presence is vital to the success of a business development strategy for law firms across all practice areas. People like to know what they are getting into before making a decision; 60 percent of consumers use a search engine for research before buying a product, and that…
As a lawyer, you likely are accustomed to asking the questions. But more and more of your potential clients are vocalizing their own queries – literally. Voice search is on the rise. Law firms that value search engine optimization (SEO) must adjust their marketing strategies so voice-first devices like Amazon Echo and Google Home. A…
Law firms operate in competitive environments, which means having high-ranking content is vital to gaining website traffic and leads that convert. Not only does having great content make for a better website, but it also boosts rankings as search engines are known to reward sites that have quality, original content. There are several key components…
The method a person chooses to perform a search affects the contents of that search. Between phones, smart home devices, personal assistants and good old-fashioned desktop computers, internet users have a lot of platforms they can use to find information. And voice search is permeating them all. If you are still thinking of keywords in…
Think with Google, a Google-owned website, offers articles, infographics and case studies based on trends and data that it has compiled. Natalie Zmuda, an editor at Think with Google, has published an article detailing consumer behavior trends in search for 2017. In her article, Zmuda states that Google found “people are more curious, more demanding,…
With the latest changes in the Facebook algorithm, the social media platform is now showing fewer posts from untrustworthy sources and fewer low quality viral videos. Instead, they are putting the emphasis on posts from family and friends to promote more meaningful interactions. Mark Zuckerberg says, “we can improve people’s lives by doing that. So…
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