SEO
For a lot of law firms, having a strong internet presence is a cornerstone in acquiring new clients. If your website is intuitive, user-friendly and packed with helpful information, it will give visitors peace of mind that your firm is the right one for their needs. However, if your web traffic is low, it will…
Avvo Legal Services launched in 2016 offering limited-scope, fixed-fee, legal services in 18 states. Avvo terminated the service in July. The service offered direct access to attorneys who provided limited-scope legal services at a fixed fee, including reviewing legal documents, uncontested divorces and citizenship applications. Avvo Legal Services found a niche of users who needed…
Hark & Hark, a two-lawyer firm, with law offices located in Cherry Hill, New Jersey, Philadelphia and King of Prussia, Pennsylvania were named in a trademark infringement lawsuit filed June 22, 2018 by Helmer, Conley & Kasselman, P.A., a firm with 16 office locations from New Jersey to New York and listing three partners, four associates…
The only constant in the realm of search engine optimization (SEO) is change. SEO standards have evolved so much over the years that it can be difficult to separate fact from the misinformation that is widely circulated online. Most SEO myths revolve around Google, which is the primary source of traffic for most websites. The…
With YouTube, Facebook Watch and the recently launched IGTV, reaching potential clients through video is easier than ever, making now the perfect time for your law firm to develop a video marketing strategy. Do not fear, putting together a video marketing strategy can be accomplished by following a couple of simple steps. 1. Understand the…
For Organic and Paid Campaigns. A strong online presence is vital to the success of a business development strategy for law firms across all practice areas. People like to know what they are getting into before making a decision; 60 percent of consumers use a search engine for research before buying a product, and that…
As a lawyer, you likely are accustomed to asking the questions. But more and more of your potential clients are vocalizing their own queries – literally. Voice search is on the rise. Law firms that value search engine optimization (SEO) must adjust their marketing strategies so voice-first devices like Amazon Echo and Google Home. A…
Law firms operate in competitive environments, which means having high-ranking content is vital to gaining website traffic and leads that convert. Not only does having great content make for a better website, but it also boosts rankings as search engines are known to reward sites that have quality, original content. There are several key components…
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