Five Top Law Firm Marketing Bloopers to Avoid

Five Top Law Firm Marketing Bloopers to Avoid

The interesting thing about bloopers when marketing a law firm is that lawyers do not need to be afraid of making mistakes or taking a risk, because innovation comes from taking that leap. It also strengthens the firm’s connection to its online audience. There is always recovery from a blooper and in soldiering on the…

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Choosing the Right Legal Marketing Mix for 2019

Choosing the Right Legal Marketing Mix for 2019

Most lawyers understand the importance of having a good marketing plan. But what many may not realize is that there is no formula for the perfect marketing mix guaranteed to work for all law firms. Adopting a singular, one-size-fits-all approach to marketing would mean ignoring the fact that no two law firms are the same.…

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Manual Action from Google Isn’t Always a Bad Thing

When a website makes choices that go against Google’s Webmaster Guidelines, Link Schemes Guidelines, or Content Guidelines, Google may take action. If a website commits a crime that is outrageous and beyond reparation, the search engine may permanently delist the website. The website and all of its content will be removed from the index and…

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