Posts by Dipal Parmar
Lawyer Spotlight: Jason Erlich
A person’s work forms a big part of their identity. As an employment law attorney with a practice in San Francisco, California, Jason Erlich has a deep understanding of the disruption that work issues can cause to one’s life. He has dedicated his legal career to advocating for employees who have suffered injustice and illegal…
Read MoreA Guide to Planning and Marketing Law Firm Events
Relationships are at the heart of every successful law practice. Hosting an event is a great way to strengthen existing client relationships while developing connections with new prospects and potential referral sources. Events offer opportunities to engage on a deeper level, which is key to forming the trust that is crucial for business development. Face-to-face…
Read MoreBig Results for Big Law Firms
Every competitive law firm needs an effective marketing strategy for lead generation and business development. Law firm marketing plans depend on a variety of factors including the size of a firm, types of clients, practice areas and geographical location. These factors, among others, drive the approach a particular law firm adopts toward marketing efforts. Marketing…
Read MoreWhen Smart Devices Talk: AI and Fourth Amendment Rights
Artificial intelligence (AI) is woven into the fabric of our everyday lives, whether it is smartphones in our pockets or virtual assistants in our homes or offices. While smart devices aim to make our lives easier, their proliferation raises important questions about privacy. Today there are a wide variety of smart home products available on…
Read MoreChoosing the Right Legal Marketing Mix for 2019
Most lawyers understand the importance of having a good marketing plan. But what many may not realize is that there is no formula for the perfect marketing mix guaranteed to work for all law firms. Adopting a singular, one-size-fits-all approach to marketing would mean ignoring the fact that no two law firms are the same.…
Read MoreSEO and Copy Writing: How to Write SEO-Friendly Law Content for Readers
Search engine optimization (SEO) is integral to making sure online content is seen, and that it reaches the right people. One of the toughest challenges that copy writers face is writing content that is optimized for search engines yet will also appeal to people. Focusing exclusively on the technical aspects of SEO means neglecting the…
Read MoreAdding Social Buttons on Law Firm Websites to Boost Engagement
Many law firms have a presence across major platforms like Facebook and LinkedIn. However, they struggle to figure out how to harness the power of social media to grow their practice. Creating shareable, interesting content is only half the battle. The challenge lies in convincing readers to actually share it. One way law firms can…
Read MoreMajority of Legal Departments Not Ready for Digitization, Says Report
Businesses are going digital. But a recent report reveals in-house legal departments are struggling to keep up with the digitization initiatives of their companies. Only 19 percent of legal teams are prepared for a transition to digital processes. Gartner, a research and advisory firm, reviewed the roles of legal departments across 1,715 global digital business…
Read More